PMI Mile Hi Symposium

Project Brief

Company: Tipping Point Media & Entertainment

Client: PMI Mile Hi Chapter

Initiative: 2021 Annual Symposium | Branding & Hybrid Experience

Role: Senior Producer | Creative Strategy, Content & Event Production

The Challenge

When PMI Mile Hi transitioned its flagship annual Symposium into a hybrid event during the pandemic, the challenge was not only logistical, it was creative. The event needed to retain its sense of connection, prestige, and brand integrity while reaching a diverse, now-remote audience. The theme, “Diamonds: Made Under Pressure,” set the tone for a project that demanded cohesion, clarity, and creative resilience.

What I Did (Process)

Event Marketing Strategy:
Authored and led the cross-channel marketing strategy, aligning messaging, voice, timing, and creative execution across video, web, and social platforms.

Creative Narrative Development:
Collaborated with the Senior Creative Director, Art Director, and Project Manager to define the event’s narrative through-line, by translating “Diamonds: Made Under Pressure” into visual storytelling, copy, and motion content.

Brand Identity Development:
Partnered with the Art Director to develop the visual and thematic identity, from typography and color to tone and motion language.

Branding Style Guide:
Built and maintained the event’s branding guide alongside the Art Director, ensuring consistency across all internal teams, vendors, and speaker materials.

Promo & Content Production:
Produced video promos, sizzle reels, and on-site/virtual speaker support content. Oversaw scripting, editorial alignment, and delivery timelines across multiple channels. Included managing Social Media content pipeline.

Speaker Support:
Led content creation and production support for high-profile keynotes including Damon John (Shark Tank) and Aaron Ralston (127 Hours), ensuring alignment across creative and technical needs.

Hybrid Delivery Support:
Provided creative oversight and logistical production for both the in-person and virtual elements of the event under shifting timelines and platform constraints.

Visual Showcase

Mood Boards

Full document below

Diamonds to Dust Mood Boards-V01.pdf

Logo Design

Full document below

Diamonds_Logo Exploration-v01.pdf

Style Guide

Full document below

DIAMONDS_Style Guide_v04.pdf

PMI___Virtual_Event_Highlight___Long.mp4

2021 Keynotes Promo

PMI_Mile_Hi_Symposium_2021__Diamonds_Wrap_Up.mp4

Virtual Event Highlight Promo

pmi_symposium_2021__wrap-up.mp4

Diamonds Wrap Up Promo

PMI___2021_Keynotes.mp4

Diamonds Wrap Up Promo

(Cut down)

📈 Outcome & Impact

The project helped PMI Mile Hi successfully deliver a high-value hybrid Symposium at a time of global uncertainty. Attendance remained strong, brand consistency elevated the attendee experience, and the creative direction reinforced the event’s leadership presence within the project management community.

✨ Reflecting

This was a project where creative clarity was everything. Under pressure, story and strategy became the structure, not just for the content, but for how we led, collaborated, and delivered.

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