JALT Business Communication

Cultural Dimensions: High and Low Context Cultures, Their Effect on Business Communication

Harry Carley

Matsuyama University

JALT Business Communication Journal, 2025
https://doi.org/10.37546/JALTSIG.BzCom3.1-5

Abstract

This paper will briefly discuss different cultural aspects within communication. In particular, that of business communication discussions. With the expansion of global trade and international corporations the use of correct usage and understanding of language is essential. While each country may adhere to certain culture norms there are some similarities between broader cultures as a whole. For example, many Asian countries may tend toward a more homogeneous type of society while Western countries may be more varied in their culture and speech patterns. With the close connections involved in transnational businesses the communication styles may differ from head office to regional branches that are scattered across the globe. More and more governments and their respective leaders are also becoming involved in these communications due to the high stakes of international trade at the local level. These clashes are affecting how businesses communicate their wants and desires regarding commerce. This disregard for others customs and beliefs through their communicative styles has nothing but negative effects for the world as a whole. Free flowing goods that provide work and economic stimulus are being reshaped by friction between dominantly high and low context cultures.

Keywords: Business Communication, Cross-cultural, Global Trade, Negotiations, Strategy

Harry Carley, Matsuyama University, Saibi Senior High School, EdD. (pending 2028), M.A. Ed Tech., M.A. ELT, B.A. Business, Marketing and Management, has been involved with the Japanese English language educational system since the late 1980’s. He has taught at all levels of the Japanese educational system. Student ages have ranges from 1 -80 years old. His English course experience ranges from individuals, conversational groups, structured school lessons, as well as business lessons that have been free conversational as well as TOIEC based. His primary research interest encompasses the constantly changing English instruction at the elementary school in addition to junior high school levels. In addition, in connection to his education and technology degrees he has delved into research that explores our future existence such as topics on global communication, peace studies, education technology, and sustainable living through nonviolent interaction. His current Doctoral studies center on the future of teachers in Japan. There is currently a severe shortage of educational instructors in all sectors of the Japanese school system, with no clear solution. He can be reached through his university address at charry@g.matsuyama-u.ac.jp