Ping! aims to provide lightweight and comfortable collars and accessories with built-in location-tracking technology for pet owners. This includes both dogs and cats!
Customers just need to link up the tracking devices to the mobile app and they can start monitoring their pet's movement.
The objective of this application is to create a user-friendly and easily accessible tool suitable for all age groups. My aim was to develop an efficient and cost-effective solution, ensuring a positive user experience and interaction.
In the initial stages of the project, it was essential to comprehend the needs and expectations of pet owners. The majority of individuals concerned about their pets running away are owners of cats or dogs, hence the increasing demand for pet trackers.
However, most existing pet trackers are not only costly but also require users to make an additional membership payment when creating an account. This seems impractical, especially considering the already high expenses associated with pet ownership.
In crafting this pet-tracking app designed to help owners monitor their pets' whereabouts, I envisioned a semi-colourful theme infused with earthy tones that harmonise seamlessly with the lively energy of pets. The colour palette is thoughtfully curated, except for a vibrant pink reserved exclusively for "location" icons on the interactive map.
Contrary to a vibrant and flashy interface, I deliberately opted for a subdued and neutral colour scheme throughout the application. This choice was driven by the belief that calming and welcoming hues enhance the overall user experience. Steering clear of the typical sci-fi or high-tech aesthetics, I aimed to align the app's design with a "lightweight" and "comfortable" feel.
As the application is friendly to all ages, I did not want to go with something too childish-looking, but rather a rounded san-serif font to create a friendly-looking user interface.
The icons in the application are kept simple to not clutter the application.
Users will be greeted with a "Welcome to Ping!" loading screen and then immediately brought into a little introduction to the application.
The buttons below the text allow users to toggle back and forth to check out the info again before proceeding.
After reading through the introduction, the user may proceed on to the next screen which is the login/sign up page.
The home screen will contain the main necessities such as the E-membership card, pet calendar, pet tracker as well as the scanner function. Additional features such as a vet locator and delivery tracker have also been added to the main menu as I sensed a noticeable enhancement in user-friendliness, streamlining the process and minimizing the time required to locate these functions.
Navigating the pet tracker is straightforward with just a single button to tap – "Scan location." In case the location seems inaccurate, users can easily tap the button once more, prompting the app to initiate another scan. Since the application is synced with the pet's collar, users need only watch for the distinctive pink location marker to effortlessly locate their pets.
Just like the pet tracker, the vet locator is user-friendly with just one button to tap – "Scan location." However, in this instance, it loads multiple location markers to denote various veterinary clinics in the vicinity. Users can easily tap on these markers to access clinic reviews and contact details, enhancing their convenience and accessibility.
The app offers a virtual store where users can conveniently shop for pet accessories, allowing them to make purchases for their furry friends from the comfort of their homes. Currently, the store features only two filters, as the application is exclusively designed for cat and dog owners
Recognizing the financial commitment of pet ownership, Ping! offers users excellent vouchers and deals when they reach a certain spending threshold. This ensures a budget-friendly experience for users, making pet care more affordable.
The app offers a calendar feature for users to mark important dates, including pet activities or veterinary appointments. It seamlessly syncs with the application's delivery tracker for online purchases, sending timely reminders to users as the date approaches.
One of the major hurdles encountered in this project involved determining a suitable colour palette for the application. In the initial prototype, the colours were lacklustre and unstimulating. The colour green dominated every page, and the absence of contrast rendered the application unfriendly for individuals with colour blindness.
Link to view High Fidelity : https://www.figma.com/design/xdwp4GNY7uYqJxdQsqOQbP/Ping!?node-id=0-1&t=qlzBfz0koezJl8Ai-1