The goal was design an easy to use responsive website for individuals who love southern food. My role was UX designer, designing a site prototype from conception to function. Responsibilities were conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, and iterating on designs.

I conducted interviews and created empathy maps to understand the users I'm designing for and their needs. A primary group of users were busy individuals who wanted to look up simple and quick recipes. Research confirmed that this user group really wanted a site that only had recipes and videos, not backstory paragraphs.

I learned that even a simple design with fulfilling recipes can have a huge impace on the user experience. The most important takeaway for me is to always focus on the real needs of the user when coming up with design ideas and solutions. My next steps are to continue to conduct more usability studies and identify any new problems and areas that need solutions.