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This project is an advertisement video I created for the Publicity Center at WWU to highlight the media produced during the 2024–2025 academic year. Designed for display on campus TVs and digital billboards, the video needed to be both eye-catching and informative. Drawing inspiration from retro and vintage motion graphics, I leaned into bold animation styles to create fun, engaging visuals that resonated with students and staff. This project was an opportunity to showcase my motion design skills in a professional context, and I’m proud that the final piece received such positive reception across campus.
I specialize in keyframe-driven motion design and animation in Adobe After Effects, with a strong focus on creating dynamic, visually engaging compositions. My work incorporates 3D motion workflows, including the use of virtual cameras and lighting to build cinematic depth and spatial storytelling. I’m passionate about crafting smooth, polished animations with strong timing, pacing, and visual rhythm that connect with audiences. In addition, I’ve been expanding my toolkit by exploring Adobe Character Animator to bring expressive, real-time character animation into my projects. With a balance of technical precision and creative experimentation, I thrive on transforming static ideas into motion-driven narratives.
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