BASICS DIGITAL MARKETING 

• Introduction To Online Digital Marketing  

• Importance Of Digital Marketing  

• How did Internet Marketing work?  

• Traditional Vs. Digital Marketing  

• Types of Digital Marketing  

• Increasing Visibility  

• Visitors’ Engagement  

• Bringing Targeted Traffic  

• Lead Generation 

ANALYSIS AND KEYWORD RESEARCH  

• Market Research  

• Keyword Research And Analysis  

• Types Of Keywords  

• Tools Used For Keyword Research  

• Localized Keyword Research  

• Competitor Website Keyword Analysis  

• Choosing Right Keywords To The Project 

SEO - SEARCH ENGINE OPTIMIZATION  

• Introduction To Search Engine Optimization  

• How Did Search Engine work?  

• SEO Fundamentals & Concepts  

• Understanding The SERP  

• Google Processing  

• Indexing  

• Crawling 

ON PAGE OPTIMIZATION  

• Domain Selection  

• Hosting Selection  

• Metadata Optimization  

• URL Optimization  

• Internal Linking  

• 301 Redirection  

• 404 Error Pages  

• Canonical Implementation  

• H1, H2, H3 Tags Optimization  

• Image Optimization  

• Landing Page Optimization  

• No-Follow And Do-Follow  

• Creating XML Sitemap  

• Robot.txt 

OFF PAGE OPTIMIZATION  

• Link Building Tips & Techniques  

• Difference Between White Hat And Black Hat SEO  

• Alexa Rank, Domain  

• Directory Submission  

• Social Bookmarking Submission  

• Search Engine Submission  

• Web 2.0 Submission  

• Article Submission  

• Image Submission  

• Video Submission  

• Forum Submission  

• PPT Submission  

• PDF Submission

• Classified Submission  

• Business Listing  

• Blog Commenting  

• Citations  

• Profile link creations  

• Infographics Submission  

SEO UPDATES AND ANALYSIS  

• Google Panda  

• Google Penguin  

• Humming Bird Algorithm  

• Google Penalties  

• SEO Tools For Website Analysis And Optimization  

• Competitor Website Analysis And Backlinks Building  

• Backlinks Tracking, Monitoring, And Reporting 

LOCAL BUSINESS & GOOGLE MAPPING  

• Creating Local Listing In Search Engine  

• Google Places Setup (Including Images, Videos, Map Etc)  

• Search Engine Visibility Reports  

• Verification Of Listing  in Serach Engine

• Google Reviews 

SEM Search Engin Marketing

GOOGLE ADWORDS OR PAY PER CLICK MARKETING

•  Google Adwords  

• Introduction To Online Advertising And Adwords  

• Adwords Account And Campaign Basics  

• Adwords Targeting And Placement  

• Adwords Bidding And Budgeting  

• Adwords Tools  

• Opportunities  

• Optimizing Performance  

• Ads Type  

• Bidding Strategies  

• Search Network  

• Display Network  

• Shopping Ads  

• Video Ads  

• Universal App Ads

• Other Apps

• Tracking Script  

• Remarketing  

• Performance Monitoring  

• Reports  

Other Social media Ads

• Facebook Ads

• Instagram Ads

• YouTube Ads

• Tweeter Ads

• LinkedIn Ads

SEM Search Engin Marketing

 SOCIAL MEDIA OPTIMIZATION (SMO)  

• Social Media Optimization  

• Introduction To Social Media Networks  

• Types Of Social Media Websites  

• Social Media Optimization Concepts  

• Facebook, Google+, LinkedIn,  

• YouTube, Pinterest 

• Hashtags  Image Optimization 

Social media Ads

• Facebook Ads

• Instagram Ads

• YouTube Ads

• Tweeter Ads

• LinkedIn Ads

SOCIAL MEDIA MARKETING (SMM)

Facebook Marketing  

• Facebook Optimization  

• Fan Page Vs Profile Vs Group  

• Creating Facebook Page For Business  

• Increasing Fans And Doing Marketing  

• Meta business suite

• Facebook Analytics  by Meta Business suite

• Facebook Advertising And Its Types In Detail  

• Creating Advertising Campaigns  

• Payment Modes  

Tweeter Marketing

• Introduction To Twitter  

• Creating Strong Profiles On Twitter  

• Followers, Re-Tweets, Clicks

• Conversions, Hash Tags  

• LinkedIn Optimization

LinkedIn Marketing  

• What Is LinkedIn?  

• Individual Profile Vs. Company Profile  

• Branding On LinkedIn  

• Marketing On LinkedIn Groups  

• Google Plus  

• Tools & Techniques  

• Google + Groups  

• Google Plus For Businesses 

WEBMASTER TOOLS  

• Adding site and verification  

• Setting Geo-target location  

• Search queries analysis  

• Filtering search queries  

• External Links report  

• Crawls stats and Errors  

• Sitemaps  

• Robots.txt and Links Removal  

• HTML Suggestion 

CREATING A NEW SIMPLE WEBSITE 

•  Creating A Simple Website For Your Business 

• Creating A Simple Website by google sites

• Creating A Simple Website by Wordpress

• Creating A Simple Website by Wix

• Creating A Simple Website by html, CSS, JavaScript, Bootstrap