White hat seo ia a term used to refer to seo stratergies that function within the rules and expectations of search engines and serchers. It means implimenting techniques to improve a website's search engine's algorithm.
White SEO techniques
Mobile friendly
Claim your google business listing
Improve user experience
Improve page experience (for search engines)
Unique and Quality content
Pay attention to on page optimization
Fast website loading speed
Black hat SEO is a practice against serch engine guidelines, used to get a site ranking higher in search results. These unethical tactics do not solve for the searcher and often end in a PENALTY from search engines.
White SEO Techniques
Keyword stuffing
Clocking
Sneaky redirects
Poor quality content
Link manipulation (including buying links)
Abusing structured data/rich snippets
Blog comments spam
Link farms/link wheel, link networks
Private blog networks( guest posting network)
Bait and switch
Sprint's user generation spam
Google chrome's paid links
Conatent automation
Doorway pages
Hidden text and links
Reporting competitors ( Negatice SEO)
Combination of White hat SEO and Black Hat SEO
White SEO Techniques