On Page Off Page SEO

What is On Page SEO

On page SEO or on site SEO is the process of optimizing parts of the website pages so they rank higher on search engines and get more search engine traffic.

Importance of on page SEO

Google looks at things that we  can influence with on page SEO to decide if the page is relevant search result. These Include Whether keywords from the query are on the page and how searchers interact with it.

Checklist of on page SEO

1. how to apply better schema markup

2. Image Alt Text (Anchor text)

3. How to identify target keywords

4. How to optimize title tag

5. write headline with H1 tag

6. Write a meta description that boosts clicks

7. Every page url should be SEO friendly

8. how to add target keywords in page content

9. Review content quality

10. Markup subheadings with header tags

11. how to use internal link for better navigation

12. use visual content for better engagement 

13. Breadcrumb navigation

14. Social sharing

15. sitemap in website

Off Page SEO

What is Off page SEO ?

Off page SEO (Off site SEO) refers to action taken outside of own website to impact your rankings within search engine results pages (SERPs)

Importance of Off page SEO

The website design but also on outside factors like the neighborhood it's in, the same is true of the webside. Google looks at off page factors like backlinks and brand mentions to decide what we shoud rank for and where and when.

Only Backlinks are most important factor for offpage SEO.