Embedded Files
AGENDA-SETTING IN CNN MEDIA’S INSTAGRAM COVERAGE OF THE PALESTINE-ISRAEL CONFLICT: A QUALITATIVE CONTENT ANALYSIS | Final Year Project 1 & 2
AGENDA-SETTING IN CNN MEDIA’S INSTAGRAM COVERAGE OF THE PALESTINE-ISRAEL CONFLICT: A QUALITATIVE CONTENT ANALYSIS | Final Year Project 1 & 2
To examine CNN’s Instagram coverage of the Palestine-Israel conflict during the most recent spark of the war in October 2023, focusing on how the network uses its platform to set the agenda for its audience.
THE IMPLEMENTATION OF BICYCLE AND MICRO MOBILITY LANES IN IIUM GOMBAK | Strategic Communication
THE IMPLEMENTATION OF BICYCLE AND MICRO MOBILITY LANES IN IIUM GOMBAK | Strategic Communication
This project contributes to a greener, more sustainable campus. Furthermore, it promotes health and wellness in the IIUM community by encouraging active transportation options like cycling, thus improving the health and well-being of students, lecturers, and staff.
A CASE STUDY ANALYSIS OF “SHOT ON IPHONE” CAMPAIGN | Events & Campaigns
A CASE STUDY ANALYSIS OF “SHOT ON IPHONE” CAMPAIGN | Events & Campaigns
Conduct an in-depth analysis of how Apple uses its campaigns to leverage brand reputation and enhance trust within the community. Evaluate the communication tactics employed, linking them to relevant theories learned in class to better understand their strategic impact. Finally, provide a critical reflection on what Apple aims to nurture through its campaigns.
IMC PROJECT EMPOWERING DISABILITIES ENTREPRENEURSHIP | Integrated Marketing Communications
IMC PROJECT EMPOWERING DISABILITIES ENTREPRENEURSHIP | Integrated Marketing Communications
Expanded Target Audience Reach: Successfully developed and executed a strategic marketing plan that helped Dyslexia Cafe, our client, expand its consumer base beyond its initial market, reaching new audiences in North Kuala Lumpur.
Applied IMC Tools Effectively: Integrated various marketing communication tools such as social media content creation, public relations strategies, and promotional campaigns to raise awareness and drive engagement for a cause-driven brand.
Hands-On Experience with Social Impact Branding: Gained valuable insights into how branding and marketing strategies can be tailored to support inclusive entrepreneurship, especially for businesses run by or supporting individuals with disabilities.
HOSTING A TALK SHOW ON TITLE "CRACKING THE CODE TO ACADEMIC BRILLIANCE: UNVEILING SUCCESS SECRETS" | PROFESSIONAL SPEECH
HOSTING A TALK SHOW ON TITLE "CRACKING THE CODE TO ACADEMIC BRILLIANCE: UNVEILING SUCCESS SECRETS" | PROFESSIONAL SPEECH
In the “Cracking the Code to Academic Brilliance” talk show project under the Professional Speech course, I took on the role of host, engaging with guests in a dynamic, interactive format. Beyond hosting, I gained valuable exposure to the basics of production work—from scripting and cueing to managing camera angles and coordinating with the crew. This experience sharpened my public speaking skills while giving me a deeper appreciation for how a talk show runs behind the scenes.
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