Marketing Mix

Despite the continuous release of innovative Android phones and ongoing marketing efforts from leading manufacturers like Samsung, as well as the novel strategies of newcomers like Xiaomi and Vivo, the iPhone continues to stand out as a formidable competitor. To comprehend the enduring success of this iconic product, it is essential to delve into the marketing strategies employed by Apple. For this, we explore and discuss the marketing strategy for iPhone using the marketing mix model.

The marketing mix of a company encompasses the strategic and tactical elements employed in the execution of a marketing plan. It centers on the distinct variables collectively referred to as the 4P's product, price, place, and promotion, collectively referred to as the 4Ps.