Salesforce Vs Netsuite – Everything You Need To Know

There is no iota of doubt that Customer Relationship Management (CRM) software is a major investment which organizations make to improve their sales productivity. However, with wide array of CRM solutions available that delivers functionality across sales, analyzing data and managing customer information, it is quite difficult to understand which available one can really cater to your unique business needs. NetSuite vs Salesforce comes among the most heavyweight products. We are presenting an overview about the both, enabling you to make well-informed decision that will suit the needs of your business.

NetSuite – As a cloud-based, true SaaS, robust customer relationship management solution, NetSuite delivers out-of-box capabilities across sales, marketing and customer service alongside enabling you to handle incentive compensation, partner management and order management. By delivering “360° view” of customer relationships, NetSuite enables organizations to understand the trends, behavior, and patterns. With this, organizations can easily explore sales opportunities along with delivering more personalized customer experiences. By delivering robust view of systems, NetSuite helps in promoting transparency. NetSuite also offers easy learning curve that enables companies to survive and grow in tough industries. With specific features and functionalities based on built-in Business Intelligence and machine learning capabilities, NetSuite helps organizations to upsell, or cross-sell products across departments. Even the most complex transactions such as referral tracking can be achieved with NetSuite. For customer side, NetSuite offers self-service portals and community support so that busy customers can easily the find the answers of their queries on their own. NetSuite supports sales across all stages of a deal by handling “lead-to-cash” lifecycle.

Salesforce – Pioneer as Software as a Service (SaaS), Salesforce strives hard to improve business efficiencies by using analytics, community engagement, marketing, and mobile accessibility. Salesforce is split into ‘clouds’, or modules to meet your specific business needs. With this, businesses get the flexibility to pick and choose which functions they want to use by molding their solution to their business. As a full cloud solution, Salesforce offers high scalability alongside nearly endless possibilities for expanding its core functionalities. With Salesforce Consulting, organizations can easily aggregate data across multiple platforms, delivering single source of information. As an integrated solution with core capabilities across marketing, sales, commerce, and service, Salesforce enables you to have comprehensive view of customer information. With this, you can send targeted and personalized messaging alongside you triggering messages based on customer actions. With unified data from multiple sources and devices, you can easily gain actionable insights to increase sales force productivity and revenue. Furthermore, you can keep track of every customer interaction while automating redundant tasks and admin work.

List of Features

NetSuite

Customer Management

Sales Forecasting

Time Tracking

Campaign Management

Email marketing

Incentive Compensation

Opportunity Management

Lead Management

Real time Dashboards

Reporting & Analytics

Mobile Access

Integration with ecommerce

Leading Social & Productivity tools

Partner Relationship Management

Customer Service & Support with Self Service

Salesforce

Contact management

Opportunity management

Lead management

Data management

Reports and dashboards

Email integration

Files sync and share

Workflow and approvals

Sales forecasting

Salesforce mobile

Final Thoughts

Though Salesforce has been into market for more than a decade and appears more appealing to customers, yet we can say that after acquisition from Oracle, NetSuite CRM is a good option for organizations that want to leverage built-in intelligence and machine leaving capabilities. NetSuite follows modular architecture, enabling organizations to enhance capabilities as they grow. With support for seamless integration with third party applications, NetSuite helps in eliminating the inefficiencies associated with disparity. However, NetSuite CRM is rarely considered as standalone application. For companies that need to run entire business off of a single business application with single database in the cloud, NetSuite is a perfect solution.

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