What is social media?

The social media generally refer to all sites and web platforms that offer features called " social " users:

Exchange of information between individuals (forums, blogs open to comments, etc.)

Content sharing (articles, photos, videos, messages, etc.)

Social network or social media?

The social media denote a set of technologies, content and interactions that enable the creation of social networks , ie groups of individuals or entities that are interconnected by links . The nature of these links depends on the social media that will serve as support for the network: Facebook friends , LinkedIn connections , Twitter followers , etc.

However, in everyday language, usage tends to favor the use of the term social media to designate editorial sites offering the possibility of creating social interactions, and the term social network to refer to sites specifically designed to promote development. of a network through a dedicated social media marketing services.

Social media examples

There are many personal, professional , corporate , and editorial social media (eg collaborative journalism).

The best known: Facebook, Linkedin, Video, Twitter, Youtube, Pinterest , Instagram, Google .

Community management and Social media management

In the professional context, social networks require management, especially in terms of marketing. These are platforms allowing companies to:

To manage their e-reputation

To promote their products and services

To be present everywhere or within a community

To communicate well with their customers, etc ...

These are, among others, the contents of " community management ", managed by a " community manager ". Currently, community management would tend to be replaced by another way of managing much more obvious: " social media management ".