As a marketer constantly looking for new ways to reach our customers, we greatly appreciate finding alternatives to the most popular social networks .
Although it is a bit dated, Reddit is a social media that deserves your attention since it represents many business opportunities.
Let’s dive into the unusual universe of this social network and try to identify some profitable marketing tactics.
A few words about Reddit
Please note, if you have never set foot on Reddit, you may feel dizzy on your first visit.
Don't let that first impression knock you down and remember that once you understand how it works, you can use it as a powerful marketing tool.
It is said to be "stunning" because it touches on all the unimaginable subjects in one place.
On the other hand, it offers the possibility of choosing the content that you want to see there by applying filters or by performing a search by theme or keyword.
The thing that sets Reddit apart from other social networks is probably the latitude with which users can only participate in the conversations they are interested in.
Unlike Facebook which rather presents an amalgam of posts and advertisements in the single news feed.
Basically, imagine it as a kind of vertical search engine for discussion topics!
To help you better understand the new elements found on this social network, we would like to mention that on Reddit, we are not talking about groups, but communities.
These take the following form: r / CommunityName. It will probably be useful for you when you start your animation.
The only downside of the social network is probably the fact that the vast majority of its communities are in English. However, if you are comfortable with this language, do not hesitate to get started!
Otherwise, you can always use keywords in French to find communities with users who speak the same language as you.
Ultimately, when used properly, Reddit can not only attract more traffic to your website, but also promote your products and increase your sales.
I almost forgot: by using this platform, you will also be able to identify the centers of interest of your target customers.
This is noteworthy since it is information that may be useful to you during a future product launch marketing campaign or to consolidate your brand image with this same clientele.
Our tips for using Reddit
The first course of action that you will want to adopt is of course to publish in communities that relate to themes related to your sector of activity.
For example, a small bakery might very well post a photo of their new creation in the r / food community .
We even advise you to select the most popular in terms of subscribers.
Also, you will want to respect the rules of the social network, but especially those of the community in which you will publish! Note that you will find them to the right of the news feed and that they are different for each of the communities.
Finally, like most other social networks, Reddit offers companies to advertise on its platform by sponsoring targeted publications.
Be careful: your posts should not only focus on promoting your products or services.
You risk being exposed by the redditors and not registering any interaction with your publications.
Remember that the Reddit social network is very fragmented and you just need to be creative to promote your brand.
With that, we wish you a very good animation! If you have any questions about social media management, please don't hesitate to contact us.
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