Growing adoption of customer-centric marketing strategies and increased use of social media for advertising are some of the factors which are expected to drive the growth of Global Artificial Intelligence in Marketing Market.
Global Artificial Intelligence in Marketing market is valued at USD 6.99 Billion in 2018 and expected to reach USD 37.08 Billion by 2025 with the CAGR of 26.98% over the forecast period.
Scope of Global Artificial Intelligence in Marketing Market Report–
Artificial intelligence (AI) in marketing is the process of utilizing data models, mathematics and algorithms to generate insights that can be used by marketers. Marketers will use AI-derived insights to guide future decisions about campaign spending, strategy and content topics. AI in marketing can be used in planning, production personalization, promotion, and performance stages of marketing. In addition, artificial intelligence can be used in an unattended manner, to directly instrument and optimize campaigns without human intervention. AI in marketing utilizes machine learning and neural networks to derive analysis and pattern matching insights from large sets of customer and user data (e.g., purchases, web visits, clicks, product usage, etc.). The insights are delivered to marketers via dashboards, reports and recommendations. Companies have been using AI technology in marketing for their products. Sales forecasting, lead generation, customer acquisition, advertisement optimization, and many more marketing tools are offered by AI.
Global Artificial Intelligence in Marketing Market report is segmented on the basis of offering, deployment type, application, technology, end-user and region & country level. Based upon offering, artificial intelligence is classified into hardware, software and services. Based upon deployment type, artificial intelligence in marketing market is classified into cloud and on premises. Based upon application, the market is classified into social media advertising, search advertising, dynamic pricing, virtual assistant, content Cu ration, Sales & marketing automation, analytics platform and others. Based upon technology, artificial intelligence in marketing market is classified into machine learning, context-aware computing, natural language processing and computer vision. Based upon end-user artificial intelligence in marketing market is classified into BFSI, retail, consumer goods, media & entertainment, enterprise and others.
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The regions covered in this Global Artificial Intelligence in marketing market report are North America, Europe, Asia-Pacific and Rest of the World. On the basis of country level market of Artificial Intelligence in Marketing is sub divided into U.S., Mexico, Canada, UK, France, Germany, Italy, China, Japan, India, South East Asia, GCC, Africa, etc.
Key Players for Global Artificial Intelligence in Marketing Market Report–
Global artificial intelligence in marketing market Report covers prominent players are like Google Inc., IBM Corporation, Albert Technologies, Salesforce.com, Inc., Intel Corporation, Amazon.com, Inc., NVIDIA Corporation, Microsoft Corporation, and Sentient Technologies Holdings Ltd. and others.
Growing Adoption of Customer-Centric Marketing Strategies and Increased Use of Social Media for Advertising are the Major Factors Expected to Drive the Market Growth.
Growing adoption of customer-centric marketing strategies and increased use of social media for advertising are some of the major factors which are expected to drive the growth of artificial intelligence in marketing market. Artificial Intelligence is a key component of the popular social networks use every single day. Many social networks give marketers an exceptional ability to run paid ads to platform users based on highly granular demographic and social targeting. Sprout Social Insights stated that the 79% of Twitter users like to discover what’s new, making it the top platform for discovery. People are also 26% more likely to view ads on the platform than on any other leading platform. Additionally, 89% of marketers use Facebook in their brand marketing efforts. 83% of surveyed consumers use the platform. According to Social Media Marketing Statistics, there are 3.48 billion social media users in 2020, with the worldwide total growing by 288 million (9 percent) since this time last year.
However, high cost and maintenance, lack of creativity, continuous supervision, data protection and security issues may hinder the growth of artificial intelligence in marketing market. In spite of that, increasing successive merger and acquisitions strategies, geography expansion, research & development, new product introduction strategies to perform further business expansion can create various opportunities for the further growth of the market.
North America is Expected to Dominate the Global Artificial Intelligence in Marketing Market
North America is expected to dominate the global artificial intelligence in marketing market due to the increased use of social media for advertising in this region. Sprout Social Insights stated that the Facebook use among U.S. marketers is on a slight increase from 86.3% in 2018 to 86.8% in 2019. This number will likely reach 87.1% in 2020. According to Social Media Statistics, instagram is also the only platform where there’s a significant increase in usage by U.S marketers. The number jumped from 69.2% in 2018 to 73.2% in 2019, with a possibility of reaching 75.3% in 2020.
Europe is the second largest market for artificial intelligence in marketing. According to Eurostat’s statistic, In 2019 53 % of EU enterprises used at least one type of social media, with more than eight out of ten of these businesses (86 %) using social media to build their image and to market products. Asia pacific is expected to witness a significant growth in this market doe to increasing adoption of AI technology by SMEs and large enterprises and prevalence of market players in this region.
Key Benefits for Global Artificial Intelligence in Marketing Market Report–
Global market report covers in depth historical and forecast analysis.
Global market research report provides detail information about Market Introduction, Market Summary, Global market Revenue (Revenue USD), Market Drivers, Market Restraints, Market opportunities, Competitive Analysis, Regional and Country Level.
Global market report helps to identify opportunities in market place.
Global market report covers extensive analysis of emerging trends and competitive landscape.
Global Artificial Intelligence in Marketing Market Segmentation:–
By Offering:
Hardware
Software
Services
By Deployment Type:
Cloud
On Premises
By Application:
Social Media Advertising
Search Advertising
Dynamic Pricing
Virtual Assistant
Content Curation
Sales & Marketing Automation
Analytics Platform
Others
By Technology:
Machine Learning
Context-Aware Computing
Natural Language Processing
Computer Vision
By End-User:
BFSI
Retail
Consumer Goods
Media & Entertainment
Enterprise
Others
By Regional & Country Analysis:
North America
US.
Canada
Europe
UK
France
Germany
Italy
Asia Pacific
China
Japan
India
Southeast Asia
Latin America
Brazil
Mexico
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Table of Content
1 Study Coverage
1.1 Global Artificial Intelligence Product
1.2 Key Market Segments in This Study
1.3 Key Manufacturers Covered
1.4 Market by Type
1.5 Market by Application
1.6 Study Objectives
1.7 Years Considered
2 Executive Summary
2.1 Global Global Artificial Intelligence Market Size
2.1.1 Global Global Artificial Intelligence Revenue 2014-2025
2.1.2 Global Global Artificial Intelligence Production 2014-2025
2.2 Global Artificial Intelligence Growth Rate (CAGR) 2020-2025
2.3 Analysis of Competitive Landscape
2.3.1 Manufacturers Market Concentration Ratio
2.3.2 Key Global Artificial Intelligence Manufacturers
2.3.2.1 Global Artificial Intelligence Manufacturing Base Distribution, Headquarters
2.3.2.2 Manufacturers Global Artificial Intelligence Product Offered
2.3.2.3 Date of Manufacturers Enter into Global Artificial Intelligence Market
2.4 Key Trends for Global Artificial Intelligence Markets & Products
3 Market Size by Manufacturers
3.1 Global Artificial Intelligence Production by Manufacturers
3.1.1 Global Artificial Intelligence Production by Manufacturers
3.1.2 Global Artificial Intelligence Production Market Share by Manufacturers
3.2 Global Artificial Intelligence Revenue by Manufacturers
3.2.1 Global Artificial Intelligence Revenue by Manufacturers (2014-2020)
3.2.2 Global Artificial Intelligence Revenue Share by Manufacturers (2014-2020)
3.3 Global Artificial Intelligence Price by Manufacturers
3.4 Mergers & Acquisitions, Expansion Plans
4 Global Artificial Intelligence Production by Regions
4.1 Global Global Artificial Intelligence Production by Regions
4.1.1 Global Global Artificial Intelligence Production Market Share by Regions
4.1.2 Global Global Artificial Intelligence Revenue Market Share by Regions
4.2 North America
4.2.1 North America Global Artificial Intelligence Production
4.2.2 North America Global Artificial Intelligence Revenue
4.2.3 Key Players in North America
4.2.4 North America Global Artificial Intelligence Import & Export
4.3 Europe
4.3.1 Europe Global Artificial Intelligence Production
4.3.2 Europe Global Artificial Intelligence Revenue
4.3.3 Key Players in Europe
4.3.4 Europe Global Artificial Intelligence Import & Export
4.4 China
4.4.1 China Global Artificial Intelligence Production
4.4.2 China Global Artificial Intelligence Revenue
4.4.3 Key Players in China
4.4.4 China Global Artificial Intelligence Import & Export
4.5 Japan
4.5.1 Japan Global Artificial Intelligence Production
4.5.2 Japan Global Artificial Intelligence Revenue
4.5.3 Key Players in Japan
4.5.4 Japan Global Artificial Intelligence Import & Export
5 Global Artificial Intelligence Consumption by Regions
5.1 Global Global Artificial Intelligence Consumption by Regions
5.1.1 Global Global Artificial Intelligence Consumption by Regions
5.1.2 Global Global Artificial Intelligence Consumption Market Share by Regions
5.2 North America
5.2.1 North America Global Artificial Intelligence Consumption by Application
5.2.2 North America Global Artificial Intelligence Consumption by Countries
5.2.3 United States
5.2.4 Canada
5.2.5 Mexico
5.3 Europe
5.3.1 Europe Global Artificial Intelligence Consumption by Application
5.3.2 Europe Global Artificial Intelligence Consumption by Countries
5.3.3 Germany
5.3.4 France
5.3.5 UK
5.3.6 Italy
5.3.7 Russia
5.4 Asia Pacific
5.4.1 Asia Pacific Global Artificial Intelligence Consumption by Application
5.4.2 Asia Pacific Global Artificial Intelligence Consumption by Regions
5.4.3 China
5.4.4 Japan
5.4.5 South Korea
5.4.6 India
5.4.7 Australia
5.4.8 Indonesia
5.4.9 Thailand
5.4.10 Malaysia
5.4.11 Philippines
5.4.12 Vietnam
5.5 Central & South America
5.5.1 Central & South America Global Artificial Intelligence Consumption by Application
5.5.2 Central & South America Global Artificial Intelligence Consumption by Country
5.5.3 Brazil
5.6 Middle East and Africa
5.6.1 Middle East and Africa Global Artificial Intelligence Consumption by Application
5.6.2 Middle East and Africa Global Artificial Intelligence Consumption by Countries
5.6.3 Turkey
5.6.4 GCC Countries
5.6.5 Egypt
5.6.6 South Africa
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