Top 5 GetResponse Features You Didn’t Know About

Did you know that over 1 billion emails are sent daily with GetResponse? This remarkable statistic shows how important it is for businesses to stand out and use the platform to its full potential. To help achieve this, GetResponse includes a range of advanced features designed to boost your brand’s promotional strategy.

The spotlight is now on five lesser-known features that can make a big difference for marketers looking to get the most out of the platform. These tools can automate processes, boost engagement, and help streamline business growth.

Without further ado, let’s examine the hidden gems within GetResponse.

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Web Push Notifications

GetResponse offers a built-in tool that allows businesses to send web push notifications directly to their subscribers’ browsers. This feature can engage users outside of their inbox, offering a new channel for timely and impactful communication.

How it Works

To enable web push notifications, businesses simply need to embed a snippet of GetResponse code on their website. Once added, visitors can opt-in to receive notifications through their web browsers. This opens up opportunities to send quick, real-time messages without relying solely on email.

Notifications can be tied to specific actions taken by users. For example, a business could send a push notification 30 minutes after a user clicks a link in an email, reminding them of a sale or encouraging them to complete a purchase.

Benefits

This feature increases engagement by reaching customers on multiple platforms. Web push notifications cut through the noise and appear directly on a subscriber’s browser, ensuring that messages are more likely to be seen. By integrating notifications into automated journeys, businesses can deliver timely and relevant messages that drive conversions.

Unlimited web push notifications are available on GetResponse’s 'Ecommerce Marketing' plans and higher, adding flexibility to how businesses engage with their audience.

Example Scenarios

A business running a limited-time promotion could use web push notifications to remind users who had visited the website but didn’t complete a purchase. Another use case involves sending notifications about upcoming events or product launches, keeping subscribers in the loop even when they aren’t checking their email.

This ability to send timely and targeted reminders can help convert leads into customers, making web push notifications a powerful tool for driving engagement and sales.

Conversion Funnel (Autofunnel)

GetResponse’s Conversion Funnel, formerly known as Autofunnel, is a must-have for businesses looking to automate their lead generation and sales processes. It provides a comprehensive solution that simplifies everything from capturing leads to converting them into customers.

How it Works

The Conversion Funnel offers four types of funnels, each catering to different marketing goals.

Available options include:

• Opt-in funnels to collect leads and grow your subscriber list.

• Sales funnels designed to promote and sell products seamlessly.

• Webinar funnels that help build relationships and generate leads through live presentations.

• Lead-magnet funnels, where businesses can offer people valuable content in exchange for email addresses.

Each funnel type comes with pre-built, ready-to-use templates, which makes setting up campaigns quick and straightforward. Businesses can simply customize the templates to match their brand, allowing them to launch marketing campaigns without building funnels from scratch.

Benefits

Using the Conversion Funnel dramatically streamlines the customer journey. Instead of manually guiding prospects through each stage, these automated funnels handle everything—from lead acquisition to sales. This not only saves time but also improves the efficiency of marketing campaigns. It enables businesses to run multiple campaigns simultaneously while focusing on other aspects of growth.

Example Scenarios

A business looking to launch a new product could set up a sales funnel that moves customers from an email introduction to a checkout page. Alternatively, companies offering educational content could use lead-magnet funnels to attract potential leads by offering free ebooks or whitepapers in exchange for contact information. Webinar funnels are ideal for companies hosting live training or product demos, simplifying the registration process and nurturing leads throughout the event.

GetResponse Webinar Hosting

Unlike many email marketing platforms, GetResponse goes a step further by offering built-in webinar hosting capabilities. This feature allows businesses to host live events without needing third-party software.

How it Works

GetResponse’s webinar hosting allows you to broadcast to up to 1,000 live attendees, with the option to share the virtual stage with two other presenters. You can also store up to 20 hours of webinar recordings in the cloud, ensuring you have access to valuable content for future use.

The platform simplifies managing webinars with integrated tools for registration and promotion. You can create custom webinar URLs, manage attendee lists, and send reminder emails directly from the platform, enhancing the overall user experience.

Benefits

One of the major advantages of GetResponse’s webinar hosting feature is its seamless integration with email marketing campaigns. This makes promoting and managing webinars easier for businesses, as they can use the same platform to send out invites, confirmations, and follow-up emails. For businesses focused on education, training, or product demonstrations, this feature is invaluable.

Example Scenarios

Businesses can use webinars for a variety of purposes.

For instance, a company offering SaaS products might use webinars for live product demonstrations to showcase features and address customer questions.

Service-based businesses can host training sessions, educating customers on how to maximize the use of their services. Webinars also serve as an effective lead-nurturing tool, providing value to potential customers while guiding them through the sales funnel.

Find out how to succeed with webinars using GetResponse in The Ultimate Webinar Blueprint.

GetResponse Website Builder

The GetResponse website builder provides an easy solution for creating professional websites without needing any coding experience. It simplifies the process, allowing people to design and launch a site quickly.

How it Works

The drag-and-drop editor offers full customization through a selection of templates, making it simple to create anything from a landing page to a full website. Integrated within GetResponse’s platform, it streamlines your workflow by keeping everything—email marketing, automation, and website management—in one place.

This ease of access makes it especially convenient for businesses that want to handle their entire digital presence from a single platform.

Benefits

Managing your online marketing and website in one system saves both time and money. This feature is ideal for businesses that need an online presence but don’t have the resources to invest in separate website builders or developers. The customizable templates give you flexibility, allowing you to adapt designs to reflect your brand’s identity and goals.

Example Scenarios

A small business might use the website builder to create an online store or promotional site for a new product launch. Another possibility is building a sleek landing page for a marketing campaign. With its user-friendly design and flexibility, the website builder caters to a variety of business needs, helping brands establish an online identity without outside help.

AI-Powered Email and Campaign Generator

The AI-powered email and campaign generator in GetResponse takes marketing automation to a new level, providing personalized suggestions and optimizations that drive results.

How it Works

Using AI, the tool analyzes your campaign goals and audience to generate suggestions for content, subject lines, and even email structures. As you create your campaign, it provides real-time recommendations to improve engagement and effectiveness. The AI can streamline everything from content creation to campaign management, offering tailor-made optimizations for better performance.

Benefits

With its automation capabilities, this tool significantly reduces the time spent on manual content creation. Businesses can quickly generate impactful emails that resonate with their audience. The AI’s ability to suggest subject lines and optimize messaging ensures better open rates and more effective campaigns, all while taking the guesswork out of marketing.

Example Scenarios

For a company preparing for a big product release, the AI-powered generator can recommend engaging subject lines to boost open rates, while also helping craft the email’s content to align with the audience’s preferences. Businesses looking to save time in email creation while ensuring personalized communication will find this tool invaluable for scaling their efforts without sacrificing quality.

GetResponse Plan's Feature Availability

The table below shows which GetResponse plans have these 5 features available.

Keep in mind that the extent of the funtionality of the features varies between plans.

Conclusion

Exploring GetResponse’s lesser-known features that we've discussed is a positive step towards improving your marketing strategy.

Web push notifications offer a dynamic way to engage users beyond email, while the Conversion Funnel automates lead generation and sales with ease. The built-in webinar hosting feature allows businesses to connect with audiences in real-time, and the website builder provides a seamless solution for creating professional online spaces. Finally, the AI-powered email and campaign generator boosts efficiency by delivering personalized content and suggestions.

If you haven’t already, try out some of these features and see how they can help your business grow.