If you’re thinking of starting email marketing for the first time or simply just looking for a new email autoresponder, there’s a good chance you’ve already heard a thing or two about GetResponse. After all, it has over 400,000 users worldwide at this time of writing.

This all-in-one email marketing platform is designed to help businesses of all sizes streamline their marketing efforts and take their business to the next level. With a range of features such as email automation and landing page creation, it provides the tools to carry out many tasks involved in digital marketing.

In this in-depth GetResponse review we’ll take a closer look at its strengths and weaknesses, including its features, pricing, customer support, and overall value to help you evaluate whether its the right email marketing solution for you.

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What Is GetResponse Used For?

A common question people have is what is GetResponse used for. In 1997 when GetReponse first launched, it started off as a basic email marketing tool then evolved into a fully fledged marketing automation platform designed to meet the needs of modern businesses.

Here are the main features it offers.

GetResponse Email Marketing

Despite its vast feature set, GetResponse is still all about email marketing. It features an easy to use drag-and-drop email editor that lets you create eye-catching emails without needing to know a thing about coding. Plus, there are 100+ pre-designed templates you can customize to fit your brand perfectly.

One of the coolest things is how you can manage your email lists. You can break them down based on all kinds of factors like how customers behave, what they’ve bought, or how engaged they are. This means you can send the right message to the right people at the right time, which helps you to maximize engagement.

Marketing Automation

Automation is a key feature of any email marketing platform. GetResponse lets you set up workflows to automate your marketing tasks. For example, you can send an email based on what someone does on your site or trigger an action when a certain condition is met. The workflow builder is drag-and-drop too, so it's easy to use even if you're new to this whole automation thing.

You can keep it simple or go all out with complex workflows that include conditional logic, lead scoring, and integrations with other tools.

Webinars

One of the latest features of GetResponse is its built-in webinar platform. If you’re regularly hosting online events, this should pique your interest. You can do everything from live streaming and screen sharing to engaging your audience with polls and Q&A sessions.

Plus, it’s all integrated, so your email campaigns, landing pages, and workflows can tie right into your webinars. And with detailed analytics, you can see who attended, how engaged they were, and follow up with them afterward.

Landing Pages

Creating landing pages is made easy with GetResponse’s drag-and-drop builder. Need a landing page for lead generation, a product launch, or a special promo? There are plenty of high-converting templates to choose from, and you can customize every detail to match your brand.

They’ve also got A/B testing, so you can experiment with different versions of your landing pages to see which one performs best. This is key for boosting your conversion rates and getting the most out of your marketing efforts.

Sales Funnels

GetResponse makes building sales funnels straightforward with pre-designed templates. These templates guide your customers from the moment they discover your brand all the way through to making a purchase. Everything’s included—landing pages, email sequences, checkout forms—so you can set up a sales process quickly and easily.

This feature is especially handy if you’re selling products online. It integrates smoothly with popular e-commerce platforms and payment gateways, so you can manage your entire sales process in one place. Plus, you can track your customers’ journeys and fine-tune each step to maximize sales.

E-commerce Tools

GetResponse also offers some great tools for e-commerce businesses. It integrates seamlessly with major platforms like Shopify, WooCommerce, and Magento, making it easy to sync your products and customer data.

You can create targeted campaigns, send out special offers, and even set up abandoned cart emails to recover lost sales—all from the GetResponse dashboard. And with real-time analytics, you can keep an eye on how your e-commerce campaigns are performing and make adjustments as needed.

Take a Tour

This video shows some of the best GetResponse features.

GetResponse Deliverability Rate

Anyone who's tried different email marketing solutions will know that the deliverability rate is important. After all, it’s not just about sending emails—it’s about making sure they actually land in your subscribers' inboxes.

That’s where GetResponse performs well. They’ve built a reputation for focusing on high deliverability, which means your emails are more likely to be seen by your audience instead of ending up in the spam folder.

So, what’s GetResponse’s Deliverability Rate?

GetResponse consistently hits a deliverability rate between 98% and 99%. That’s pretty impressive, especially when you consider that the industry average often sits between 85% and 95%. 

Compared to other email marketing platforms, GetResponse is a top performer. Some competitors might struggle with deliverability rates around 85-90%, GetResponse’s solid 98-99% means that more of your emails reach their intended destination. That’s a big advantage for anyone serious about using email marketing as one of their main marketing channels in their business.

GetResponse App

The GetResponse mobile app allows you to manage your email marketing campaigns, automation workflows, and subscriber lists right from your phone. It’s designed to complement the desktop version but doesn’t have the same amount of features.

This app gives you the flexibility to stay connected and manage your campaigns on the go, no matter where you are. The app is available on Android and iOS devices.

What Can You Do with the GetResponse Mobile App?

• Campaign Management: Need to create, schedule, or send an email campaign on the fly? With the app, you can do all that directly from your smartphone or tablet. This is handy when you’re away from your computer or need to make a last-minute change.

• List Management: Keeping your subscriber lists up-to-date is made easy with the app. You can add new contacts, organize segments, and check how your audience is engaging—all from your mobile device. It’s perfect for staying on top of your lists wherever you are.

• Automation Control: While you can’t build full automation workflows on the app, you can easily monitor and manage the ones you’ve already set up. This way, you can make sure everything is running smoothly, even when you’re on the go.

• Analytics and Reporting: Want to see how your campaigns are performing in real-time? The app gives you access to key metrics like open rates and click-through rates. It’s a great way to keep an eye on your results and make quick, data-driven decisions.

• Push Notifications: Get notified instantly about important updates, like new subscribers or changes in campaign performance. The app’s push notifications make sure you’re always in the loop, so you never miss a beat.

GetResponse Pricing

GetResponse has a tiered pricing system that’s rather flexible, depending on how big your email list is and what features you require. You can upgrade to a higher tier plan at any time as your business grows.

They’ve got four main paid pricing plans: Email Marketing, Marketing Automation, E-commerce Marketing, and Max.

• Free Plan: The GetResponse free plan is ideal for those starting out in email marketing looking for a low cost way to get started. This plan includes up to 500 contacts and the option to create and publish 1 landing page. You’ll also get access to the premium features for the first 30 days.

• Email Marketing Plan: This basic plan starts at $19 a month. It covers the essentials—email marketing, autoresponders, unlimited landing pages, one sales funnel, and support for up to 1,000 contacts.

• Marketing Automation Plan: If you’re looking for a bit more, the Marketing Automation plan is available from $59 a month. It adds in advanced marketing automation like segmentation, webinars for up to 100 people, five sales funnels, and CRM integration.

• E-commerce Marketing Plan: For $119 a month, the Professional plan gives you the full suite—unlimited automation workflows, paid webinars, unlimited sales funnels, and team management features.

• Max Plan: The Max plan is a custom option tailored for larger enterprises. It includes advanced features like transactional emails, dedicated support, and account management.

Not sure which plan is right for you? No worries. GetResponse offers a 30-day free trial so you can test out all the premium features before you commit. And if you’re thinking long-term, they offer discounts on annual and bi-annual subscriptions, which can save you some cash.

Find out more about GetResponse pricing here in this in-depth guide.

GetResponse Customer Service

GetResponse are renowned for their good quality customer service. They provide four main options to get support when you need it, so you can choose whatever works best for you.

Live Chat

If you need help quickly, live chat is your best option. It’s available 24/7, so whether it’s day or night, you can chat with a customer service agent via your GetResponse dashboard. Most people get a response within minutes, making it perfect for those moments when you need quick answers or run into an issue while working on a campaign.

Email Support

For those times when your question needs a bit more detail, email support is there for you. You can send your queries through a support form, and you’ll usually get a reply within 24 hours. This is a great option if it’s not something urgent or if you’re dealing with a more complicated problem that might need some back-and-forth.

Phone Support

If you’re on the enterprise plan, you’ll have access to phone support. This is ideal for when you need more hands-on help or prefer talking things through with someone.

Social Media

GetResponse are also active on social media. If you’ve got a general question or some feedback, you can contact them on platforms like Facebook or X. It’s not as direct as chat or email, but it’s a handy option for less urgent matters or if you just want to connect with them casually.

Knowledge Base and Self-Help Resources

If you’re the kind of person who likes to figure things out on your own, GetResponse has a knowledge base featuring articles, tutorials, and guides. Gladly, everything’s easy to search, so you can quickly find the help you need.

Video Tutorials

For those who like to see how things are done, GetResponse offers a bunch of video tutorials. These cover everything from the basics to more advanced features like automation and webinars. They’re great for visual learners who prefer to follow along step by step.

Webinars and Training Sessions

GetResponse also hosts live webinars and training sessions regularly. These are awesome for looking deeper into the platform’s features, learning best practices, or picking up new marketing strategies. It’s a great way to keep up with what’s new and get more out of your account.

Blog and Community Forums

There’s also a blog that covers all sorts of topics around email marketing, automation, and the latest digital marketing trends. Plus, the community forums are a fantastic place to ask questions, share your experiences, and learn from other GetResponse users.

Multilingual Support

GetResponse is a global platform, so they offer support in multiple languages, including English, Spanish, German, French, and Polish. This makes it easier for users from different regions to get help without language barriers getting in the way.

GetResponse Pros and Cons

Pros

• All-in-One Marketing Solution – People love that GetResponse is an all-in-one platform. It bundles together everything you need—email marketing, automation, webinars, landing pages, and sales funnels—so you don’t have to juggle multiple subscriptions or tools. It’s all right there, making your life a whole lot easier.

• User-Friendly Interface – For beginners and seasoned marketers alike, GetResponse is designed to be easily accessible. The drag-and-drop editors are clean and intuitive, so you can create and manage campaigns without breaking a sweat.

• Advanced Marketing Automation – The marketing automation features are excellent, with powerful tools like conditional logic and lead scoring, all wrapped up in a visual workflow builder that’s easy to navigate.

• Integrated Webinar Tool – One of the coolest features has to be the built-in webinar platform. It’s seamlessly integrated with the rest of the tools, making it easy to promote your webinars and follow up with attendees.

• High Email Deliverability – GetResponse is great at getting your emails where they need to go—straight to the inbox. They’ve got strong deliverability rates, and their tools for spam score analysis and list hygiene help keep your sender reputation in tip-top shape.

• Good Customer Support – GetResponse offers a good range of support options including live chat, email support, and phone support if you’re on an enterprise plan. Plus, they’ve got a useful knowledge base and video tutorials for additional help.

Cons

• Cost of Advanced Features – Some of the more powerful features, like webinars and advanced automation, are only available on the higher-tier plans, which might be a bit pricey for small businesses or solo entrepreneurs.

• Limited CRM Capabilities – GetResponse does offer some basic CRM functions, but if you have complex CRM needs, you might find it lacking and need to integrate with a more dedicated CRM system.

• Webinar Restrictions – The webinar feature is great, but it’s limited on the lower-tier plans. If you’re planning large-scale events, you’ll likely need to upgrade to get the most out of it.

• Limited Design Flexibility – The drag-and-drop editor is easy to use, but if you’re looking for highly customized designs, you might find it a bit limiting and need to use external tools for more complex layouts.

• Limited Phone Support – The option for phone support is only available on Enterprise plans. This will be a drawback if you prefer to speak to a person instead of getting help online.

Final Thoughts

With so many email marketing platforms out there, it can be difficult to find one that checks all the boxes. But GetResponse does that being an all-in-one solution. It’s versatile, easy to use, and packed with features that make it a good option whether you’re running a small business, an e-commerce site, or even a large enterprise.

GetResponse reviews are generally positive overall with ratings over 4 out of 5 being common on websites such as G2. People like that it offers competitive pricing, high deliverability rates, and powerful automation tools that can help you take your marketing efforts to the next level. Plus, with excellent customer support, you’ll have help when you need it.

If you’re looking for a new email marketing platform or thinking about upgrading from something more basic, it is definitely worth a look especially as they offer a free plan with 500 contacts to get started.