GetResponse Pricing Plans Explained

As we head into 2025, businesses are continually looking for smarter, more effective ways to connect with their audiences. But with so many email platforms available, how do you know which one will give your business the competitive edge it needs? With over 20 years of experience, GetResponse remains a leader in the email marketing space. 

A key factor in its success is the range of GetResponse Pricing Plans designed to cater to businesses of all sizes. From a free plan designed for small startups to advanced options for large enterprises, GetResponse ensures flexibility in pricing and features.

Here we'll explain in detail about what each plan offers, including their pros and cons, to help you make the best choice.

Disclosure: This post may contain affiliate links and I may earn a commission, at no extra cost to you.

GetResponse Pricing Plans Compared

GetResponse has 5 pricing plans available, each tailored for different levels of marketing complexity.

• Free Plan ($0): Ideal for beginners or very small businesses, offering basic email marketing tools.

• Email Marketing Plan (starting at $19/month): Designed for businesses that require enhanced email capabilities, including autoresponders and landing pages.

• Marketing Automation Plan (starting at $59/month): Aimed at businesses looking for advanced automation features to streamline marketing workflows.

• Ecommerce Marketing Plan (starting at $119/month): Tailored for ecommerce businesses needing sophisticated tools like sales funnels, abandoned cart recovery, and product recommendations.

• GetResponse MAX Plan (starting at $1,099/month): A custom, enterprise-level solution for large businesses needing a fully scalable platform, with features like a dedicated IP and advanced consulting services.

GetResponse Free Plan

The GetResponse Free Plan is ideal for beginners looking to start email marketing without any upfront costs. It provides a solid foundation for building and managing an email list, but it does have some limitations compared to paid options.

The free plan allows users to manage up to 500 contacts and send up to 2,500 newsletters per month. In addition, it offers tools for creating basic signup forms, a landing page, and even a website using the built-in website builder.

One key feature missing from the Free Plan is email automation. Unlike the paid plans, this tier does not include automated workflows or autoresponders. That means every email campaign must be manually created, scheduled, and sent. This might be okay for people just getting started but not ideal for those who want to automate their emails. If you require more advanced email marketing capabilities, such as setting up triggered email sequences, upgrading to the Email Marketing Plan or higher would be necessary.

Key features of the Free Plan include:

• Up to 500 contacts to grow your audience.

• Unlimited newsletters for consistent email communication.

• 1 landing page to help capture leads and conversions.

• Website builder for creating and managing 1 website.

• Basic signup forms and popups to engage visitors and build your mailing list.

• Domain connection for a professional website experience.

GetResponse Email Marketing Plan

The GetResponse Email Marketing Plan is the most basic paid plan. It’s suitable for beginners and small businesses that require an email marketing solution at an affordable price. With essential features designed to boost engagement, this plan is ideal for businesses looking to send out email newsletters, manage simple autoresponders, and create landing pages.

Starting at $19/month for up to 1,000 contacts, or $15.60/month when billed annually, this plan includes:

• Unlimited newsletters to engage with your subscribers as often as needed.

• Autoresponders for automating email sequences and follow-ups.

• Websites and landing pages to create an online presence and capture leads.

• Email and landing page templates for easy, professional design without the need for coding.

• Signup forms and popups to grow your email list and convert website visitors.

• 24/7 live chat support for immediate assistance whenever you need it.

• Onboarding session to help you get started with the platform smoothly.

• Integrations and API access for connecting with other tools and platforms your business uses.

Pros:

• Affordable entry point for small businesses.

• Includes essential email marketing tools and autoresponders.

• Easy-to-use landing page builder.

Cons:

• Lacks advanced automation and segmentation features.

• No sales funnel or CRM integrations, limiting scalability for growing businesses.

GetResponse Marketing Automation Plan

The GetResponse Marketing Automation Plan is tailored for businesses looking to streamline and take their marketing automation to another level. It builds upon the features of the Email Marketing Plan while adding advanced tools to optimize customer engagement and sales processes.

Starting at $59/month for up to 1,000 contacts, or $48.40/month when billed annually, this plan includes:

• All features from the Email Marketing plan, offering a solid foundation for your email marketing needs.

• Marketing automation workflows to create sophisticated automated campaigns and interactions.

• Web push notifications to engage visitors even when they're not on your website.

• Webinars (up to 100 attendees) for hosting interactive online events and growing your audience.

• Multi-user access (up to 3 users), enabling team collaboration with different permission levels.

• Contact scoring and tagging to prioritize leads and organize contacts efficiently.

• Sales CRM, which integrates sales and marketing, helping businesses track deals and customer interactions seamlessly.

Pros:

• Provides powerful automation features for building customer journeys.

• Includes sales funnel tools to optimize the customer experience.

• Supports up to 1,000 contacts and advanced segmentation.

Cons:

• No SMS marketing features in this tier.

• Webinar attendee limits can be restrictive for larger events.

GetResponse Ecommerce Marketing Plan

The GetResponse Ecommerce Marketing Plan is designed specifically for online businesses looking to maximize their sales potential through targeted marketing and enhanced customer engagement.

Priced from $119 per month for up to 1,000 contacts (or $95.20 per month when billed annually), this plan offers advanced features for online stores, including:

• All features from the Marketing Automation plan, ensuring a solid foundation of automation and email marketing tools.

• Advanced segmentation, enabling precise targeting based on customer behavior and preferences.

• Abandoned cart recovery to automatically follow up with customers who leave items in their shopping cart.

• Product recommendations, personalized suggestions to boost cross-selling and upselling opportunities.

• Promo codes to offer special deals and discounts, driving conversions.

• Webinars (up to 300 attendees) for larger online events, allowing you to engage bigger audiences.

• Multi-user access (up to 5 users) for seamless collaboration within your team.

• Ecommerce segmentation, helping you categorize contacts based on shopping behavior and activity.

• Transactional emails to communicate with customers about orders, shipping updates, and more.

Pros:

• Tailored for eCommerce, including advanced cart recovery and product recommendation tools.

• Offers transactional email features for improved customer communication.

• Strong automation and sales funnel support.

Cons:

• Price point is higher, so it's better suited for growing eCommerce stores.

• Limited flexibility for businesses outside the eCommerce space.

GetResponse MAX Plan (Enterprise)

The GetResponse MAX Plan is tailored for large enterprises that require advanced marketing solutions and personalized support. Pricing for this plan is customized based on the needs of each business. The MAX plan delivers a comprehensive suite of tools to handle high-volume campaigns, along with premium support.

Here’s a breakdown of what’s included:

• All features from the Ecommerce Marketing plan, ensuring access to top-tier ecommerce tools and automation.

• Dedicated IP address for better email deliverability and control over sender reputation.

• Unlimited users, allowing large teams to collaborate efficiently without restrictions.

• Dedicated account manager for personalized guidance and support.

• Deliverability consulting to maximize inbox placement and improve email performance.

• Email campaign consulting, offering expert insights to optimize your strategy.

• Custom reporting, providing in-depth analytics tailored to your specific business needs.

• Custom automation setup to create advanced workflows that align with your unique processes.

• Single sign-on (SSO) for enhanced security and streamlined access across the organization.

Pros:

• Custom features for enterprises, including multi-user access and priority support.

• Custom automation and segmentation capabilities for complex marketing strategies.

• Dedicated account management for personalized support.

Cons:

• Higher price, making it ideal only for large companies or agencies with substantial marketing needs.

GetResponse Free Trial

For new users, GetResponse offers a 30-day free trial that provides access to a wide range of premium features typically reserved for paid plans. It's an excellent opportunity to experience the platform's full potential without any initial cost or commitment. Importantly, no credit card is required to sign up, making it easy to get started.

During the free trial, you gain access to advanced marketing tools that support everything from email campaigns to landing page creation. This period allows you to fully test the platform's features before deciding on a paid subscription. The trial also includes marketing automation, webinars, and autoresponders, giving people an idea of what the higher-tier plans can do.

Here’s what the GetResponse free trial offers at a glance:

• Email marketing: Create and send professional email campaigns.

• Autoresponders: Automate your email sequences to engage with your audience effortlessly.

• Landing page builder: Design and publish unlimited landing pages.

• Webinars: Host webinars with up to 10 attendees.

• Marketing automation: Set up workflows to streamline your marketing tasks.

• List building tools: Grow your contact list with easy-to-use forms and sign-up pages.

• Templates: Access a library of professionally designed email and landing page templates.

• Analytics: Track performance with detailed reports and analytics.

In addition to these features, the trial allows you to:

• Add up to 1,000 contacts to your email list.

• Receive up to 1,000 unique landing page visits.

• Test and use automation tools to enhance your marketing workflows.

However, the free trial does have a few limitations:

• Storage for media files is limited.

• Webinars are capped at 10 attendees.

• All emails sent during the trial include GetResponse branding.

At the end of the 30-day period, you can decide whether to continue with a paid plan or revert to the Free Plan, which has more limited features. This trial provides a good way to understand and experience the full functionality of GetResponse before making a long-term commitment.

Plan Recommendations by Business Type

Choosing the right GetResponse plan can be challenging without understanding how different businesses use its features.

Here's a detailed guide to help you decide based on your business type:

Freelancers and Small Businesses

For individuals and small businesses wanting to send out newsletters or create basic email campaigns, the Email Marketing Plan offers a cost-effective way to manage contacts and automate simple processes.

Freelancers and bloggers get all the basics:

• Autoresponders: Automate emails like birthday greetings, post-purchase follow-ups, or re-engagement emails.

• Landing Pages: Capture leads or promote offers without needing additional tools.

This plan suits businesses that don’t need advanced automation but want to maintain regular communication with their audience.

ECommerce Businesses

If you're running an online store, the Ecommerce Marketing Plan is likely the best option. Features like:

• Abandoned Cart Recovery: Helps recover lost sales by sending reminders to customers who’ve left items in their cart.

• Product Recommendations: Personalize emails based on the customer’s browsing or purchase history to increase upsell opportunities.

These tools can significantly impact revenue, making this plan an excellent investment for eCommerce store owners.

Agencies and Enterprises

Larger companies or agencies handling multiple clients can benefit from the MAX Plan. This plan includes advanced automation, multi-user access, and priority customer support.

Key features include:

• Custom Reporting: Tailor reports to client needs, showcasing key metrics and campaign performance.

• Account Management: Get hands-on support with a dedicated account manager to help strategize and execute campaigns.

These features are essential for businesses managing complex marketing strategies with multiple users and clients.

GetResponse Pricing Considerations

GetResponse’s pricing plans have several things that affect the overall cost, especially as lists grow or you choose an annual price plan instead of monthly. Knowing about these factors will help you budget better.

Scaling Prices Based on Contact Lists

The pricing scales as the number of contacts increases. 

For example, on the Email Marketing Plan, the cost rises to $25 per month when a business’s contact list reaches 2,500. Each pricing plan follows this structure, adjusting based on contact list size. This scalability allows businesses to start at a lower tier and grow without having to switch providers as their email lists expand.

Discounts for Long-Term Commitments

GetResponse offers significant discounts for businesses that opt for longer billing cycles. An 18% discount applies to those who choose annual billing, while a 30% discount is available for businesses committing to a biennial (two-year) subscription.

These discounts make GetResponse more affordable for businesses willing to invest in a long-term solution, reducing the monthly cost.

Non-Profit Organizations

GetResponse gives non-profit organizations up to a 50% discount on their pricing plans. This generous discount enables non-profits to access professional marketing tools while staying within their often limited budgets, allowing them to reach a wider audience more effectively.

Duplicate Contacts

One important pricing factor is how GetResponse counts contacts. If a contact exists on multiple lists within the platform, it is counted separately for each list. This could increase the total number of contacts and subsequently the pricing tier. Businesses with overlapping lists should be mindful of this detail when organizing their contacts to avoid unexpected cost increases.

GetResponse Add-on Features

GetResponse offers a range of add-ons that allow businesses to further customize their plans based on their needs.

Two popular add-on features are:

Webinars

Businesses that require the ability to host webinars can add this feature to their GetResponse account. Webinars can accommodate 100 or 500 participants, depending on the selected add-on. This capability is essential for companies that rely on virtual events, product demos, or educational content as part of their marketing strategy.

Multi-user Accounts

For teams requiring multiple users to access the platform, GetResponse provides the option to add multi-user accounts, with up to five users on a single account. This feature is ideal for growing businesses where different departments or team members need access to email marketing, automation tools, and analytics, allowing them to collaborate efficiently within one platform.

These add-ons give businesses the flexibility to scale up and integrate additional tools as their needs evolve, ensuring GetResponse can grow alongside them.

GetResponse vs. Competitors

Understanding how GetResponse compares to other major email platforms like Mailchimp, ActiveCampaign, and SendinBlue can help you make a more informed decision.

Here’s a look at how GetResponse compares to other platforms:

Mailchimp

Mailchimp is popular due to its ease of use and good free plan. However, as you scale, the limitations of its automation and segmentation tools become apparent.

Compared to GetResponse:

• Free Tier: Mailchimp offers more features on its free tier than GetResponse, but lacks the advanced automation tools that GetResponse’s paid tiers provide.

• Automation: GetResponse’s automation capabilities are more advanced, making it a better choice for businesses needing in-depth customer journeys and complex workflows.

ActiveCampaign

ActiveCampaign excels in automation and CRM integration, making it a strong competitor. However, it's more expensive than GetResponse at the same feature level.

Key comparisons include:

• Automation: ActiveCampaign’s automation is highly regarded, though GetResponse’s visual workflow builder offers a similar experience at a lower cost.

• CRM and Sales: ActiveCampaign includes built-in CRM and sales automation, whereas GetResponse focuses more on marketing tools and requires integration with third-party CRMs.

SendinBlue

SendinBlue is another popular option, known for its low-cost email marketing solutions. However, it falls short when compared to GetResponse’s feature set:

• Email Capabilities: SendinBlue is highly cost-effective for businesses just needing email marketing. However, it lacks the webinar and eCommerce tools that GetResponse offers.

• Marketing Automation: SendinBlue has some automation capabilities, but they are not as comprehensive as GetResponse’s advanced workflows.

Conclusion

GetResponse have pricing plans suitable for businesses of every size with the flexibility of scalable pricing that lets you grow your email lists without switching plans.

The Email Marketing and Marketing Automation plans should meet the needs of businesses that need scalable tools with varying degrees of automation. The Ecommerce Marketing Plan offers extra features tailored for online retailers.

Choosing the right plan is important to maximize the benefits of GetResponse. Businesses should evaluate their current size, future growth, and specific marketing needs before committing to a plan. For companies with a high volume of contacts or advanced marketing requirements, considering optional features like webinars and multi-user accounts can add significant value.

To see the latest pricing options and features, I recommend visiting the GetResponse website, as prices and services may be updated periodically.

GetResponse Pricing Plans FAQ

1. How does GetResponse's pricing structure work based on subscriber count?

The pricing for GetResponse’s paid plans increases based on the number of subscribers you have. For example, the Email Marketing Plan at $19/month allows up to 1,000 contacts. If your subscriber list grows beyond that, the monthly price increases in tiers, scaling with your contact list size.

2. What features are included in each GetResponse pricing plan?

Each plan offers a different set of features. To see a comparison of the main features of each plan, see the comparison table above.

3. Are there any discounts available for long-term commitments?

Yes, GetResponse offers discounts for long-term commitments. If you choose annual billing, you can save up to 18%, while biennial billing offers up to 30% savings.

4. What happens if I exceed my subscriber limit during a billing cycle?

If you exceed the contact limit for your current plan, GetResponse will automatically upgrade you to the next pricing tier, ensuring your campaigns continue without interruption. You’ll be charged the difference in cost on your next billing cycle.

5. Is GetResponse free?

GetResponse offers a free plan and a free trial for new users.

The Free Plan allows access to basic tools for up to 500 contacts. The 30-day free trial offers access to premium features from paid plans without needing a credit card.

6. How do add-ons affect the overall cost of a GetResponse plan?

Add-ons like webinars and SMS marketing can increase the cost of your subscription. For example, paid webinars are not included in lower-tier plans and require additional costs. It’s important to review these extras when budgeting.

7. Can I change my pricing plan after signing up, and what is the process?

Yes, you can upgrade or downgrade your pricing plan at any time. Simply navigate to the "Billing" section of your account and select the new plan that best fits your needs. Any changes will be reflected in your next billing cycle.