Hi there, I’m Imad Hassan Basri, currently a Marketing Communications Executive at Northern Heart Hospital Penang, where I lead patient-centered storytelling, integrated brand identity, and healthcare digital strategy.

I believe branding is most powerful when it resonates across multiple forms, from social media, website, collaterals, hospital displays, media to newsletters/EDM, press releases, and even our CSR initiatives. My role is to ensure every message not only aligns with our brand’s tone and visuals but also connects meaningfully with diverse audiences.

Also, in today’s digital landscape, communication efforts work best when they’re measurable. That’s why I complement creative execution with digital tracking tools, including UTM parameters, SEO-conscious content strategies, and even AI-driven insights to ensure campaigns are not only impactful but also traceable and optimized for reach. This balance of narrative resonance and data-driven insight allows me to refine strategies and demonstrate tangible value for stakeholders.

With a Bachelor of Human Sciences in Communication (Strategic Communication major, Business Administration minor) from IIUM, I bring academic rigor and practical expertise in branding, crisis communication, and content creation. My journey includes leadership roles in peer support organizations, PR contributions to IIUM’s Office for Communication, and hosting university media platforms, experiences that sharpened my ability to translate complex ideas into impactful campaigns.

Fluent in Malay and English, with additional proficiency in Arabic, Thai, and Malay Sign Language, I am passionate about inclusive communication that bridges gaps and uplifts communities.

I love working in healthcare because it’s not only about elevating a brand, but it’s also about helping patients and families feel supported, informed, and cared for. Nevertheless, I also look forward to learning more across different sectors, broadening the power of communication and applying it in diverse contexts to create meaningful impact.

I’m open to collaborations, short-term projects, and opportunities in corporate communications, public relations, and strategic marketing.

Reach me at imadhassanbasri@gmail.com or connect with me here on LinkedIn to explore meaningful ways we can work together.