Imad's E-portfolio

Experiences

Northern Heart Hospital Penang

First and only cardiac & vascular specialist hospital in Penang & Northern region of Malaysia.

Marketing Communications Executive | Oct 2025 - Now

Led end-to-end content strategy and execution for the hospital’s official social media platforms and doctors' channels, covering planning, content shooting, caption writing, and meticulous scheduling via Meta Business Suite.
Directed in-house photography and videography for hospital campaigns and documentation, ensuring all visual assets met brand and quality standards.
Managed brand governance and compliance across all departments, including monitoring internal communications and facilitating smooth, compliant coordination with external partners (e.g., medical tourism agents) during content creation.
Developed and distributed essential marketing support materials, including printed collaterals, materials for press releases and media interviews, developing and publishing the monthly newsletter, targeted WhatsApp blasts, and other promotional messages using Brevo.
Coordinated all artwork requests within the hospital, liaising efficiently with stakeholders and external agencies to ensure timely delivery and adherence to branding guidelines.
Oversaw the consistent execution of all internal hospital display media (e.g., posters, LED signage, and lobby screens) across various zones to maintain strategic messaging.
Provided key logistical and planning support for hospital events, including community focused CSR programmes and blood donation drives.
Supported operational administration and internal communications, managing meeting minutes and maintaining critical documentation via SharePoint.

Corporate Communications & CSR Intern | Jul 2025 - Oct 2025

Oversee and maintain hospital-wide collateral inventory, including tracking stock levels, language versions, planning for both internal patient education and external outreach programmes.
Prepare marketing-support materials including monthly newsletter and message blast for marketing and promotional purposes using third-party tools.
Manage corporate gift stock control and demand forecasting, ensuring items are categorized, matched to appropriate audiences, and prepared for seasonal campaigns or CSR events.
Prepare and schedule content across hospital’s and doctors’ social media platforms, including caption writing, milestone coverage, and visual planning.
Lead internal photography and videography for campaigns and documentation.
Monitor and respond to artwork request forms, coordinate with external agency, ensuring timely follow-up and alignment with branding standards.
Oversee execution of A3 poster displays, LED signage, queue TV panels, and lobby screens, maintaining consistency and relevance across hospital zones.
Assist in planning and executing hospital events, including CSR programmes and blood donation drives. Contribute to festive-related initiatives such as decoration, greeting card preparation, media visits and gift coordination.
Document meeting minutes and support internal communications.

Urban Asia Foods - SLOH MY

Part-Time FOH Crew

Prepare orders, attract customers, achieve daily sales target, maintain kiosk cleanliness and perform daily book-keeping.

Feb 2025 - Now

Pizza Hut Restaurants (M) Sdn. Bhd.

Part-Time FOH Service Crew

Assume all roles involving customer engagement, i.e. cashier, server, bartender, waiter, and conduct guest experience survey.

2022 - 2024

Other Positions in IIUM

Perwakilan Pembimbing Rakan Siswa Kebangsaan

A national public universities' peers club/society/association representative body under MAKUMA.

President | Mar 2024 - Now

Led and oversee the strategic planning, guidelines development, and coordination of peer support programs across 20 Malaysian public universities.
Spearheaded collaboration with university administrations, student societies, and external stakeholders.
Advocated for mental health awareness by organizing 2 national programmes in 2024, namely Bulan PRS Kebangsaan & Sekolah Angkat PRSK MAKUMA fostering cross-university knowledge-sharing.

Secretary | Oct 2022 - Mar 2024

Streamlined administrative operations, managing meeting agendas, official correspondence, programmes guidelines and modules compilation for 20 public universities.
Coordinated cross-university communication, liaising with 20+ peer chapters to ensure alignment with MAKUMA’s national youth development objectives.
Developed a centralized digital database & filing for records and program reports.

IIUM Gombak Peers

A student club under the purview of Counselling & Career Services Centre, IIUM, acting as the official mental health advocates on campus.

Team Leader, Advanced Peer Para-counsellors | Oct 2024 - Now

Led an 8-member Advanced Peer Para-counsellors team delivering structured mental health advocacy programs.
Designed and organized skill-building workshops aligned with IIUM’s peer structured modules.
Collaborated with IIUM counsellors to refine training curricula.

President | May 2023 - Oct 2024

Completed the official registration of IIUM Gombak Peers as a club under the Counselling & Career Services Centre (CCSC), transitioning the former status as support group, enabling eligibility for student awards and autonomous programme funding.
Led 80-members and 4 secretariats, aligning operations with the strategic goals of IIUM’s Counselling & Career Services Centre (CCSC) to promote campus-wide mental health well-being.
Represented IIUM at PRSK, contributing insights to shape national student mental health policies and cross-university collaboration frameworks.
Increased club visibility and membership by 200% through exciting programmes and partnerships with campus societies.
Pioneered the Advanced Peer Para-counsellor Bureau as a specialized department, training 10 members in advanced crisis intervention techniques to address student mental health issues.
Collaborated with the CCSC counsellors to design a 2-year strategic roadmap, integrating CCSC’s vision into 27 targeted programs.
Secured and managed more than RM22,000 in CCSC funding for peer-led initiatives & programmes.
Drove the club’s first three Student Award nomination, and one winning within 6 months of official registration, recognizing its impact in campus mental health advocacy.

Vice President 1 | Jun 2022 - May 2023

Spearheaded post-pandemic club revival, rebranding IIUM Gombak Peers with a new logo, tagline (“Around You, For You”), and guerrilla marketing materials (gigantic banners, buntings), increasing social media engagement by 300%.
Pioneered innovative mental health advocacy by organizing a peer-led theatre production, obtained RM8,000 profits and earning recognition from the CCSC as a “best practice” for creative awareness campaigns.
Co-initiated the official registration of IIUM Gombak Peers under CCSC by drafting the club’s constitution with VP2.
Oversaw 3 secretariats and proposed the establishment of new Secretariat of Community Engagement & Supports, expanding reach with local communities.
Managed more than RM10,000 in CCSC funding for peer-led initiatives & programmes.

Office for Communication, Advocacy & Promotion (OCAP) IIUM

An office in IIUM in charge of all internal and external communication of the university.

PR Associate | Apr 2024 - Now

Designed promotional materials and delivered campus tours/presentations to 300+ visiting high school students.
Helped manage audio-visual logistics for official IIUM programs.

IIUM Today

The official news portal for the community of International Islamic University Malaysia (IIUM).

News Writer/Media | Mar 2025 - Now

Authored 8 news articles and feature stories covering campus events, research breakthroughs, and student initiatives, reaching 5,000+ monthly readers and amplifying IIUM’s visibility as a leading Islamic university.
Conducted interviews with university leadership, academics, and student achievers, translating complex topics into accessible narratives that aligned with IIUM’s branding and community engagement goals.

IIUM TV

The official television channel of the International Islamic University Malaysia (IIUM).

Host (Legal Lens) | Mar 2025 - Now

Hosted 2 episodes of Legal Lens, a talk show analyzing Malaysian legal frameworks, political developments, and Sharia law intersections, reaching 2,000+ viewers monthly on IIUM TV’s platforms.
Facilitated discussions with 3 high-profile guests, including legal scholars, and civil society leaders, to break down complex legal issues into accessible insights for student audiences.

Islamic Revealed Knowledge & Human Sciences Students' Society (IRKHSSS)

A student society of the AbdulHamid AbuSulayman Kulliyyah of Islamic Revealed Knowledge and Human Sciences (AHAS KIRKHS) at IIUM.

Treasurer II | Oct 2023 - July 2024

Managed a RM5,000 annual budget for IRKHSSS, optimizing allocations for 12 student programs.
Funded 20 other programmes by securing RM11,500 in sponsorships and grants.

Mahallah Representative Committee (MRC) of Mahallah Zubair Al-Awwam

The highest student body at the Mahallah level organizing student activities and catering to student welfare.

Secretary | Oct 2022 - July 2024

Streamlined committee operations as the President’s advisor, preparing agendas, drafting meeting minutes, and tracking 15+ KPIs for Mahallah welfare programs, ensuring 100% compliance with IIUM’s student governance guidelines.
Revitalized Mahallah branding and communications by redesigning social media templates, enforcing a unified visual identity (logo, tagline, posters), and boosting engagement by 300% through targeted campaigns for 1500+ residents.
Filed and digitized 100+ administrative documents (reports, budgets, award nominations) into a centralized system, improving audit readiness and reducing retrieval time by 50% for stakeholders.
Authored 6 award nomination portfolios including for Anugerah MAPUM and student excellence awards, contributing to Mahallah Zubair Al-Awwam’s Top 5 placement in Program Kebudayaan (national level).
Coordinated logistics for 27 programs, liaising with IIUM offices and vendors to secure approvals, venues, and RM3,000 in sponsorships for resident-focused initiatives.

Institute of Public Relations Malaysia Student Association (IPRMSA) - IIUM Chapter

A student-led organization under the Department of Communication, AHAS KIRKHS for public relations enthusiasts.

Vice President | Oct 2022 - July 2023

Revamped IPRMSA’s branding and social media strategy after COVID-19 hiatus, launching new visual identities (T-shirts, information board, buntings, bulletin, program books, letterheads) and outreach campaigns that boosted membership by 200% within one semester.
Led strategic planning and produced the chapter’s yearly almanac, aligning programmes with IIUM’s Department of Communication goals and IPRM’s national advocacy framework.
Represented IIUM at IPRM events while overseeing 6 bureaus.
Execute teambuilding retreats and workshops, achieving 90% member retention through improved cohesion and skill development.

Other former roles +

Badan Lembaga Pengawas SMK Sultan Badlishah

2016 : Setiausaha (Sesi Petang)

2017 - 2018 : Pengawas Exco Perhimpunan

2019 : Pengawas Exco Disiplin

Koperasi SMK Sultan Badlishah Kulim Kedah Berhad

2015 : Koperator Muda

2016 : Anggota Lembaga Koperasi (Bahagian Komunikasi Korporat, Media & Publisiti)

2017 : Anggota Lembaga Koperasi (Bahagian Kelab Koperasi Sekolah), Pengurus Pengeluaran Produk Koperasi

2018 : Anggota Lembaga Koperasi (Naib Setiausaha Koperasi), Pengurus Pemasaran The Ultimate Badlishans

2019 : Anggota Lembaga Koperasi (Naib Setiausaha Koperasi)

Sultan Badlishah School Band

2015 - 2017 : Ahli Biasa

2018 : Assistant Drum Major

2019 : Drum Major

Sidang Redaksi Majalah SMK Sultan Badlishah

2017 : AJK Tingkatan 3

2018 : Penolong Ketua Editor II

2019 : Ketua Editor

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