Academic Works & Projects
Embedded Files
2025
2025
Effects of Social Media Health Communication on the Likelihood of Engaging in E-cigarette Use Among IIUM AHAS KIRKHS Students: A Study Using Health Belief Model | Final Year Project 1 & 2 (Ongoing)
Examining how exposure to health-related social media content influences e-cigarette use intentions among 150 AHAS KIRKHS students through surveys and SPSS analysis, guided by the Health Belief Model constructs.
"To know, To come & To repeat": A Comprehensive Strategic Communication Plan for Pizza Hut Malaysia in Response to Boycotts | Strategic Communication
Developed a 3-month crisis response strategy for Pizza Hut Malaysia post-boycott, integrating SWOT analysis, managerial interviews, and revised communication efforts to rebuild brand trust and engagement.
Mock Proposal for Introducing Aik Cheong Coffee Roaster Products in Royale Chulan Hotels & Resorts Malaysia | Corporate Writing
Proposed a partnership strategy to integrate Aik Cheong Coffee products into Royale Chulan’s offerings, including market analysis, competitive pricing, and phased implementation plans to drive mutual profitability.
"#YouCannotScamIIUMStudents": Persuasive Campaign Proposal on Addressing Cybercrime Issue Related to Online Shopping | Public Opinion
Designed a persuasive anti-cybercrime campaign using AIDA model based on the findings of pre-campaign surveys, targeting online shopping risks with tailored messaging and scheduled outreach to educate IIUM students.
2024
2024
Death Reporting in the South China Morning Post Newspaper: A Qualitative Study on Narratives in Global News Media using Framing Theory | Global News Media
Conducted a qualitative framing analysis of 48 SCMP death-related articles to identify narrative patterns, writer intentions, and reader implications, proposing improvements for ethical and balanced global media reporting.
Implementation of ISO 9001:2015 Quality Management System in KB Teknik Sdn. Bhd. | Quality Management
Studied and evaluated ISO 9001:2015 integration across KB Teknik’s operations—documentation, workplace safety, product testing, and customer satisfaction—through site visits and management interviews, recommending enhancements for compliance and process efficiency.
2023
2023
Instagram Algorithms on Palestine-Israel War Content and the Level of Involvement in Sharing or Posting about the war among IIUM Students: A Study on Technology Acceptance Model | Quantitative Research Methods in Communication
Investigated how by understanding Instagram’s algorithmic content delivery influences IIUM communication students’ engagement with Palestine-Israel conflict posts using TAM theory, analyzing survey data from 200 respondents via SPSS to identify adoption-behavior correlations.
Developing An Integrated Marketing Communication Plan for Akademi Remaja Islam Autisme Malaysia (ARISMA) | Integrated Marketing Communication
Designed and executed an IMC strategy for ARISMA on multiple platforms including physical promotion campaigns, based on site visits and stakeholder interviews, driving product promotion and income generation that surpassed targets with RM1k+ in sales.
2022
2022
A Media Analysis: Islamic Communication Practices in The Sun Daily Newspaper | Foundation of Communication in Islam
Assessed a month’s worth of The Sun Daily content through archival analysis to evaluate alignment with Islamic communication principles, identifying gaps and proposing actionable editorial improvements.
COVID-19 Medical Waste Problem as A Hindrance to the Sustainable Society Development | English for Academic Writing
Explored how pandemic-related medical waste disrupts sustainable development goals, offering policy and technological solutions to mitigate environmental and public health risks.
Cultural Diversity in Perceiving Beauty Standards, Physical Appearances & Clothing: A Narrative from Somalian Perspective | Intercultural Communication
Mapped Somalian beauty perceptions via interviews, analyzing cultural, media, and diaspora influences on ideals of appearance, dress, and identity in/outside Somalia.
2021
2021
Perception of CFS IIUM Students on the Proclamation of Emergency by the Yang di-Pertuan Agong during COVID-19 Outbreak | Basic Political Science
Surveyed 150 CFS students to gauge political acceptance of Malaysia’s pandemic-era emergency declaration, linking perceptions to trust in governance and crisis policy implications.
Google Sites
Report abuse