Introduction to Social Media

Week 7- Blog about how to make an idea stick & create a "sticky" infographic

This week you will:

Read with a purpose and blog about how to make your idea stick.
Sign up for Canva.
Create a Canva infographic on making your idea stick.
Practice providing feedback on other learners blogs using the intellectual standards.

This week you will create 1 blog post. First, you will read with a purpose and blog about how to make your idea stick. Second, you will create A Canva infographic on making your idea stick and then insert it into your make your idea stick blog post.

Please remember, before you begin your activities, read and watch this week's topic summary content.

Whenever you learn, let go and have some fun, don't take yourself too seriously.

Read/watch the following content.

Six principles (SUCCESs) to help you create a sticky message:

Simple – find the core of any idea
Unexpected – grab people's attention by surprising them
Concrete – make sure an idea can be grasped and remembered later
Credible – give an idea believability
Emotional – help people see the importance of an idea
Stories – empower people to use an idea through narrative

Complete all the following tasks by Sunday 11:59pm

1. Read with a purpose About How to Make Your Idea Stick- Blog Post-20 points.

Create a blog post on the following:

Complete the first level of reading- from How to Make Your Idea Stick- SUCCESs Model below and translate the reading into your own alternative wording.
1. State in your own words the meaning of each bulleted item. 10 points
Complete second level of reading- state, elaborate, exemplify, and illustrate the thesis of from the reading .
1. State the main point of the paragraph in one or two sentences. 2 points
2. Elaborate on what you have paraphrased (“In other words,...”). 2 points
Give an example by tying it to concrete situations in the real world. (For example,...) 2 points
The purpose of the assignment is… 2 points
The key question at the heart of the assignment is…2 points

To save your post without publishing it, click Save. To publish your post, click Publish.

2 points deducted if all tasks are not completed by the deadline.

How to Make Your Idea Stick- SUCCESs Model

Simple. In the world of content, less is more. Determine your core message, then communicate it in the most simple process.
- Locating the core of an idea and then translating that core. It is not about using fewer words or dumbing down a concept. The use of analogies or schemas is helpful; proverbs are an excellent illustration of this.
Unexpected. If you’re not riling the birds’ feathers who’re flying in a V, your not writing unexpected material. Unexpected material gets attention, often by violating a current schema. We believe in violating the status-quo to capture attention.
- Often the simplest way to get attention is by breaking away from a pattern. Present ideas that create some mystery. Studies have shown that by leaving a gap in someone's knowledge, people are more likely and more inclined to seek out the answer.
Concrete. Use sensory language to be concrete. Paint a mental picture in the minds of your audience.
- When ideas are presented in the abstract they are much harder to grasp. Grounding the idea by eliminating ambiguity and using numerous examples assists people in grasping new or unfamiliar concepts.
Credible. Using data? Give advice? It better come from the experts.
- When ideas come from people we trust, their stories become more believable. Using vivid details helps increase credibility.
Emotional. People care about people, not numbers. Evoke emotion by speaking a language pertinent to your audience.
- Make your idea or topic something that people care about. Explain to them the real benefit of learning a new idea (what is in it for them?).
Tells Stories. Storytelling is the causal effect of evoking emotion.
- Stories are a different medium for sharing knowledge. They help us to simulate knowledge in our minds, and can demonstrate relationships between ideas we may not have known existed.

Sign up for Canva

Canva is a tool loaded with enough easy-to-use features and functionality that anyone can create a variety of engaging content that gets shared.

Canva is a powerful online image tool (and infographic maker) that allows you to create a variety of designs even if you do not have any design knowledge.

Canva provides many different templates for you to pick from including Twitter posts, Facebook posts, Tumblr banners and many more—including infographics. You can pick from a variety of of templates (the templates themselves are free, and some include elements like icons and pictures that you can purchase or replace with your own elements)

Once you select your template (you can also select a blank canvas to start with), Canva offers a variety of options, including a vast library of elements (some free and some you can purchase). You can also upload your own and add to your image.

Sign up for Canva
Watch the tutorials in resources if needed.

2. Create a Canva Infographic- 20 points

Create an "sticky" infographic on the SUCCESs Model Made to Stick Principles

Watch the video above on how to create an infographic
Create a Canva account and log in.
Choose an infographic template from the library of templates. 5 points
Create an "sticky" infographic on making your idea stick. 10 points
Download the infographic and make it public.
Go to Blogger and open your How to Make Your Idea Stick- Blog Post.
Insert the infographic above your blog post. 5 points
Copy and paste the link to your post to this week's ICS119 FACEBOOK GROUP.

Your "How to Make Your Idea Stick"- Blog Post should now have a "sticky" infographic

2 points deducted if all tasks are not completed by the deadline.

3. Practice Providing Feedback on week 6 blog posts using the intellectual standards -10 Points

Provide feedback to 2 different learners blog posts- one for each assignment.
Go to last week' s Week 6 ICS119 FACEBOOK GROUP to find the blog posts from last week.
With the week 3 Google Community, click on the link to the learners blog post to read and comment on their post.
Provide feedback to two different learners blog posts.
1. When a standard was not well met: I am questioning the _INSERT THE INTELLECTUAL STANDARD_ of your statement ____________ because _______.
2. When a standard was well met: Your statement had _INSERT THE INTELLECTUAL STANDARD_ when you said....
Give this your best shot. If you are the one receiving the feedback, please don't take it personally. This is about getting practice in providing feedback.