Introduction to Social Media

Week 14 - The Instagram Challenge

This week you will:

Post a photo and ask questions for the next 7 days starting on Monday- Week 14 and analyze your effectiveness.

Aloha and Welcome,

Ready for the #ics119 7 Day Instagram Social Media Campaign? You must have an iOS, Android, or Windows mobile device (e.g. smartphone or tablet) to use Instagram.

How it works - We’ll connect and learn together by participating (i.e. posting, sharing, and interacting) online. Basically, you’ll post a photo each day for the next week starting on Monday- Week 14. You will be activity implementing and executing an Instagram social media campaign based on what you learned in this course.

IMPORTANT: You must use the #ics119 hashtag in every post to receive credit

Each day you’ll be given instructions on what to do to learn and use Instagram’s features. You can get the instructions for this Instagram Campaign via your hawaii.edu email each day or on the course website.

#ics119 Instagram Instructions

There are a few things to set up before we start if you are new to Instagram.

On your mobile device, download the Instagram app. You can search for “Instagram” in your mobile device’s app store or click on the direct links below on your device:
Tap to open the Instagram app on your mobile device. Create your Instagram account, add your name, and add a profile picture.
Review the common Instagram lingo and its interface.

Note: By default, when you create a new Instagram account, it is public. For the Instagram Campaign we need your account to be public to ensure we can find you and your posts to interact with you in this fun campaign.

Each day think about how the word of the day applies to what you have already learned in this course. Take a photo that represents that word and post it to Instagram along with a short caption relating your photo to what you learned in this course. Please be creative!

To receive credit for your posts, in your caption, you must include the hashtag #ics119, so we can curate (collect) all the posts for this Campaign.

FYI – UHCC social media policy

Did you Create an Instagram Account, Username & update your profile last week?

How do I create an Instagram account?

Instagram is a mobile app that you can download on iOS and Android phones and tablets as well as Windows Phone 8 and later. Keep in mind that you can only share photos and videos from the mobile app.

Create an Instagram account from the app:

Download the Instagram app for iOS from the App Store, Android from Google Play Store or Windows Phone from the Windows Phone Store.
Once the app is installed, tap to open it.
Tap Sign Up, then enter your email address and tap Next. You can also tap Log in with Facebook to sign up with your Facebook account.
If you register with email, create a username and password, fill out your profile info and then tap Done. If you register with Facebook, you'll be prompted to log into your Facebook account if you're currently logged out.

Create an Instagram account from a computer:

Go to instagram.com.
Enter your email address, create a username and password or click Log in with Facebook to sign up with your Facebook account.
If you register with an email, click Sign up. If you register with Facebook, you'll be prompted to log into your Facebook account if you're currently logged out.

Update your profile information, including your username and the email address associated with your account

Go to your profile by tapping
Tap Edit Profile
Type in your new name, username, website, bio or private information, then tap Done or Save in the top right

Instagram

If done correctly, Instagram is a great tool to raise awareness for your blog. Even though you won’t drive as much traffic from Instagram (because you can’t post any clickable URL links), it’s a nice place to network with other people related to your brand.

I am going to skip the terminology, because it’s pretty simple. Just post photos, like photos, comment, and use hashtags.

Instagram by the numbers (as of July 2014)

Launched October 2010
200 million monthly active users
70% of users login at least once per day
Percentage year over growth for the Instagram App is 66%
60 million photos posted per day
1.3 BILLION likes per day (~9,000 likes per second)
On average, you get 1 comment every 33 likes

What Is Instagram, Anyway?

Here's What Instagram Is All About and How People Are Using It

by Elise Moreau Updated December 21, 2016

What is this trendy thing called "Instagram" that all the cool kids seem to be into lately? It's only been around for a few years, quietly picking up traction mostly thanks to everybody's new obsession with mobile photography, so don't feel embarrassed to ask if you have absolutely no clue what it's all about.

An Intro to Instagram

Instagram is a social networking app made for sharing photos and videos from a smartphone. Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed.

When you post a photo or video on Instagram, it will be displayed on your profile. Other users who follow you will see your posts in their own feed. Likewise, you'll see posts from other users who you choose to follow.

Pretty straight forward, right? It's like a simplified version of Facebook, with an emphasis on mobile use and visual sharing. Just like other social networks, you can interact with other users on Instagram by following them, being followed by them, commenting, liking, tagging and private messaging.

Devices That Work With Instagram

Instagram is available for free on iOS and Android devices. It can also be accessed on the web from a computer, but users can only upload and share photos or videos from their devices.

Creating an Account on Instagram

Before you can start using the app, Instagram will ask you to create a free account.

You can sign up via your existing Facebook account or by email. All you need is a username and a password.

You may be asked if you want to follow some friends who are on Instagram in your Facebook network. You can do this right away or skip through the process and come back to it later.

It's always a good idea to customize your profile by adding your name, a photo, a short bio and a website link if you have one when you first get on Instagram.

When you start following people and looking for people to follow you back, they'll want to know who you are and what you're all about.

Using Instagram as a Social Network

As previously mentioned, Instagram is all about visual sharing, so everybody's main intention is to share and find only the best photos and videos. Every user profile has a “Followers” and “Following” count, which represents how many people they follow and how many other users are follow them.

Every user profile has a button you can tap to follow them. If a user has their profile set to private, they will need to approve your request first.

Keep in mind that when your profile is created and set to public, anyone can find and view your profile, along with all your photos and videos. Learn how to set yours to private if you only want the followers you approve to be able to see your posts.

Interacting on posts is fun and easy. You can double tap any post to “like” it or add a comment at the bottom. You can even click the arrow button to share it with someone via direct message.

If you want to find more friends or interesting accounts to follow, use the search tab (marked by the magnifying glass icon) to browse through tailored posts recommended to you.

You can also use the search bar at the top to look for specific users or hashtags.

Applying Filters and Editing Your Instagram Posts

Instagram has come a long way since its early days in terms of posting options. When it first launched in 2010, users could only post photos through the app and add filters without any extra editing features.

Today, you can post both directly through the app or from existing photos/videos on your device. You can also post both photos and videos up to one full minute in length, and you have a whole bunch of extra filter options plus the ability to tweak and edit.

When you tap the middle Instagram posting tab, you can select the camera or video icon to let the app know whether you want to post a photo or a video. Capture it through the app, or tap the photo/video preview box to pull up a previously captured one.

Instagram has up to 23 filters you can choose to apply to both photos and videos. By tapping the Edit option at the bottom of the photo editor, you can also apply editing effects that allow you to edit adjustments, brightness, contrast and structure. For videos, you can trim them and select a cover frame.

If you want to edit your photo or video within the Instagram app, simply tap the wrench icon and choose a feature from the bottom menu. You can adjust the contrast, warmth, saturation, highlights, shadows, vignette, tilt shift and sharpness.

Sharing Your Instagram Posts

After you’ve applied an optional filter and possibly made some edits, you’ll be taken to a tab where you can fill out a caption, tag other users to it, tag it to a geographical location and simultaneously post it to some of your other social networks.

Once it's published, your followers will be able to view it and interact with in their feeds. You can always delete your posts or edit their details after you published them by tapping the three dots at the top.

You can configure your Instagram account to have photos posted on Facebook, Twitter, Tumblr or Flickr. If these sharing configurations are all highlighted, as opposed to remaining gray and inactive, then all of your Instagram photos will automatically be posted to your social networks after you press Share. If you don't want your photo shared on any particular social network, simply tap any one of them so that it's gray and set to off.

Viewing and Publishing Instagram Stories

Instagram recently introduced its new Stories feature, which is a secondary feed that appears at the very top of your main feed. You can see it marked by little photo bubbles of the users you follow.

Tap any one of these bubbles to see that user's story or stories that they published over the last 24 hours. If you're familiar with Snapchat, then you'll probably notice how similar Instagram's stories feature is to it.

To publish your own story, all you have to do is tap your own photo bubble from the main feed or swipe right on any tab to access the stories camera tab. If you want to find out more about Instagram stories, check out this breakdown of how it differs from Snapchat.

Ready to Start Instagramming?

We could go on and on in extreme detail about every little thing there is to do and experience on Instagram, or we could just leave it here so that you can go try Instagram for yourself. Before you do though, make sure you take a look at the following extra recommended articles to really ramp up your Instagram presence as you get started:

1. #ICS119 The Instagram 7 day Campaign & Analysis

100 points

Everyday keep track of how many

Comments, and Likes you get!

Click on this link to make a copy of your Social Media campaign Analysis Google Sheet

Why Analyze?

When it comes to social media you want to build two things: engagement and community.To ensure that you deliver great content that resonates with your fans and followers, you need to track, test and measure the posts you put on your social networks. It’s really that simple.

2. get Your GRADE: Week Fourteen Self-Assessment - Complete By Sunday 11:59Pm

You MUST submit a weekly self- assessment to get a grade.

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