CUEGIS

• Change - Driving forces and restraining forces creates change in a business so that they can move forward and remain competitive.
• Culture - the norms of an organisation, a country, or other social grouping. Culture shapes the values, beliefs, and customs of people. (Internal and External sections of the organisation)
• Ethics - the socially accepted moral principles that guide decision making, based on the collective belief of what is right and what is wrong.
• Globalisation - worldwide movement toward economic, financial, trade, and communications integration
• Innovation - Innovation generally refers to changing or creating more effective processes, products and ideas, and can increase the likelihood of a business succeeding.
• Strategy - devising plans to achieve the long-term goals of an organisation