Clinical-grade interviewing skills - As a Psychologist I have developed a unique approach to interviewing which provides more in depth data, higher quality interviews, and specialized surveys that are guaranteed to improve research data.

Empathy - As a psychologist I have dedicated my life to understanding others, their experience, their circumstances. As a researcher this gives me a unique insight into the human experience to understand the need of the user.

Pragmatism - I don't like to waste anyone's time, especially my own. I'm always focused on setting a goal, reaching it, and moving the project forward.

Collaborative - I have always worked in team settings, whether large or small, and in these teams I dedicate myself to finding the skill/growth mindset for each individual to optimize productivity.

Pitapocalypse is a social eatery and catering company in SoCal. Research focused on identifying social media trends and sales growth using social platforms versus traditional platforms. Conducted interviews with customers to identify barriers to using sales platform, preference for social media sales, and identifying upsell/market growth to improve ROI.