The campaign focuses on various social issues that prevail in our society.
The medium of language chosen is Hindi, as it is understood by majority of the
country's population.
The artwork consists of two parts, copy matter and the visual of the respective social issues.
The visuals are made from the spices that go into Society Tea's Masala Flavored Premix Tea.
Received recognition in a prominent local Marathi newspaper for the "Society Tea" ad campaign.
The campaign shows the benefits of the Food Sealing Clip with the help of everyday objects that protect us every day in minor ways. In the artworks, everyday objects are shown in the background, in black and white, while the crucial actions done by them are conveyed through the clip. The campaign also encourages people to use recycled plastic.