Reach, Engage, Convert

Content marketing is a modern approach to advertisement, leveraging digital distribution to reach your audience in the most efficient way. Developing the content your audience is looking for will give your brand authority and familiarity with them. Not to mention, it will create a direct communication channel with your customers. Adding that to the low publishing costs, content marketing strategies will improve the ROI of all your marketing campaigns.

93% of companies plan to sustain or increase their content budget

According to a study published by The Economist Group.

70% of Internet users prefer content over regular ads

According to a study published by Cision.

93% of costumers use search before making a purchase

According to a study published by Digital Measures.

How it works

The principle of content marketing is taking your audience through a journey from impression, following engagement to finally arrive at conversion. Reaching your audience with actual value will prompt them to engage with you. That will open a direct channel for sales, with the bonus of familiarity. Better than cold leads right?

With a great content strategy, you can add a fourth step to this journey. Turning customers into brand ambassadors. If your content truly resonates with your audience and you do a good job engaging with them, they'll help you expand your reach. Plus, recommendations from friends goes a long way generating trust in your brand.

Kinds of content

Huge demand has allowed digital content to branch into many different channels and media. You could group them by formats such as blog posts, videos, recordings, social posts, etc... However, it might also help you to group them by lifetime. By that, we mean the average time a piece of content is relevant on it's channel. Tweets and Facebook posts have an average lifetime of thirty minutes while blog posts will stay relevant for a year in average. However, social posts will reach your audience faster. So why not do both?

Our approach to content marketing involves finding a good balance between long lifetime and fast reaching content formats. This means multiple chances for exposure, and allow cross promotional strategies. All this to create a feedback loop that ensures maximum reach and authority for your important content.

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