Goals
They already had social profiles on LinkedIn, Twitter, and Facebook with an existing audience, so we skipped profile building and when straight for outreach...
To achieve this I planned a content strategy on the most effective channels for virtual board games. They already had started Twitter and Facebook accounts, and where posting great content but lacking a formal distribution strategy...
The strategies managed to get a good amount of organic reach. Twitter started generating referrals very soon and by the second month, the account had gained around 200 new followers. The website was getting constant traffic. However, registrations where low...
Research showed a great amount of content published by Writesaver's competitors. Articles, videos, social campaigns, and more. In order to keep up, we needed to start producing a large amount of content. The decision to expand the blog with a guest posting campaign was pretty clear.
Beat Cancer is a casual mobile game with an extremely interesting backstory. Since we had to start quickly, a teaser for the game took priority. The difference between a teaser and a trailer can be vague, but it's very important when marketing for entertainment.
