Guest Posting
Guest Posting
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Writesaver offers proofreading services by native English speakers, your first 500 words are free. They manage one time purchases and subscription plans, with excellent delivery times and competitive prices. When we started working together, there was a successful Google Ads campaign in place, so we focused on blogging and social media strategies. The rise of the international content culture presents an important advantage to this business, this naturally means there is enough competition to go around.
Research showed a great amount of content published by Writesaver's competitors. Articles, videos, social campaigns, and more. In order to keep up, we needed to start producing a large amount of content. The decision to expand the blog with a guest posting campaign was pretty clear. Publishing guest posts is a great strategy to leverage the reach of your blog to get extra original content. Writesaver had already published quality content, and had a DA of 17. Since the site had more authority than starting blogs, we opted for a bolder approach.
Goals
Goals
- Create a budget friendly source of original content.
- Improve Writesaver's SEO ranking.
- Expand Writesaver's Reach.
Getting people to write for your blog can be hard, you need to offer some kind of incentive. If your starting a blog, you might have to pay for extra content. In Writesaver's case, we decided to offer a byline, social link icons, a short bio, a Do Follow backlink, and free proofreading. This presented international writers an opportunity to reach their English speaking audience with flawless content. It was also a great opportunity for Writesaver to show off their proofreading skills.
We started a campaign with both inbound and outbound strategies. We prepared a landing page for article submissions with all the necessary information. However, a campaign like this needs to be kick-started with direct outreach. Our PR department started connecting with business writers and the campaign got a positive response. We started publishing guest posts from international authors soon after.
After a few months we're still finding authors. Writesaver's Domain Authority is on the rise, we established a source of original content in exchange for resources instead of liquid budget, and the extra social value added mentioning the guest authors improve the ROI of the social media strategy.
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