3 Content Marketing Mistakes Holding You Back From Building a Stronger Brand Identity
3 Content Marketing Mistakes Holding You Back From Building a Stronger Brand Identity
Embedded Files
We are the dynamic sister duo, Jess and Jan, the co-founders and lead strategists at TJS Social, an all-in-one social media marketing agency. Our mission is to empower entrepreneurs in the Cannabis industry to establish a unique brand identity, be recognized in the eyes of consumers, and multiply their impact and income through the power of customized marketing strategies, social media management, and content creation.
More than ever before, content marketing is a crucial marketing strategy for the most successful brands. Whether launching your business’s social media for the first time, or pivoting directions, this engaging marketing tactic can be a powerful tool for focusing attention, connecting your ideal audience, and ultimately scaling growth.
Here’s the challenge: content marketing is a competitive environment, one with very little margin of error. At times, it may feel overwhelming, but fear no more! We’ve laid out a few of the most common pitfalls that may be holding you back in your content marketing and what you can do to fix them, so you can start creating content that viewers can’t wait to consume
1.You aren’t creating content for your ideal clients or target market.
1.You aren’t creating content for your ideal clients or target market.
Instead, you’re creating content that you resonate with. It may be difficult to separate yourself as a person from the marketing side of things. You have to view it from a marketing mindset and deliver what your audience wants and needs. Once you’re able to create that divide between your personal preferences and the content marketing needs, you’re better able to serve the right market!
2.You aren’t producing content that speaks to your ideal client’s pain points, emotions, or current situations.
2.You aren’t producing content that speaks to your ideal client’s pain points, emotions, or current situations.
People love to connect and form relationships based on authenticity. When you create a genuine connection and speak to your audience’s current situation, you’re positioning your brand as a brand they can trust. Once trust is established, you can more easily market, but in a real way.
3.You aren't posting consistently.
3.You aren't posting consistently.
After creating all that wonderful content, you actually need to push it out and show it off to the world! Many people have an “out of sight, out of mind” relationship with brands and their content. By posting consistently, you’re not only staying at the forefront, but you’re also establishing even more trust with your audience by showing reliability in your scheduling.
So, if you’re reading this list and have fallen victim to one (or even all of them) that’s okay! You are not the only one! The great thing about these mistakes though, is they’re easy to remedy. Content marketing requires customization, connection, and consistency. If you remember these 3 C’s, then you’re well on the way to crafting a content marketing plan that will make your brand stand out and be the go-to for your customers!
If you’re looking for some assistance on how to use content marketing to take your brand to the next level, we’d love to help you tap into your social potential and maximize your brand! Ready to get started on your journey? Be sure to subscribe for our Ultimate Content Calendar: 5 Secrets to Plan, Create, and Schedule 30 Days of Social Media content with 1 calendar, in 2 hours or less!
Page updated
Google Sites
Report abuse