Built by Her
Built by Her
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A Strength membership made for women who love to lift weights, feel challenged and want to build muscle & transform their physique.
Let me guess, you LOVE to train hard and used to be super consistent in the gym but life has changed and you don't have the same time to dedicate to your training & now you feel lost and frustrated with yourself.
You need the focus and structure back in your life, so you can go in, get sh*t done and leave, without wasting any of your precious time. Within Built by Her you'll learn how to lift weights properly, where to focus your efforts to maximise your time in the gym and start to see the changes in your body that you’ve been trying to get for years
Is Built By Her right for you?
Is Built By Her right for you?
Let’s be honest, this isn’t for everyone. But if you’re nodding along to most of these, you’ll feel right at home.
Built By Her is for you if:
👉🏻 You’re in your 30s or 40s, and you’re over feeling 'meh' with yourself
👉🏻 You’ve trained hard before: Classes, CrossFit, Hyrox, Marathons (you know how to bring the EFFORT) but nothing’s really changed in a while.
👉🏻 You want to feel strong again and build real definition, especially in your arms, shoulders, and A*se.
👉🏻 You’re busy (work, kids, life), but you still want to make time for you and want a plan that works with that, not against you, cause as much as I love the gym, I have a life!
👉🏻 You’re ready to follow a proper gym programme that delivers results without spending hours in the gym (cause no-ones got time for that!)
👉🏻 You’re sick of starting over and want something sustainable, smart, and effective.
👉🏻 You’re not afraid of hard work, you just want to know your effort’s going somewhere.
It’s not for you if:
❌ You’re looking for a quick fix or the next magic bullet that will get you instant results
❌ You don’t want to lift weights (because we lift heavy sh*t here and we facking LAV it)
❌ You’re not ready to OWN your progress and show up consistently (It's not called Built by Her by accident 😉)
❌ You want endless variety and new workouts every day, this is about progressive overload, mixing it up every session doesn't get you results.
❌ You’re expecting results without commitment, this isn’t magic, it’s a method (and it works if you do the work).
If you're nodding along like the churchill dog then welcome friend, Built by Her is PERFECT for you. I’ve worked with countless women just like you who wanted to make strength training work for their lives, without sacrificing hours in the gym.
And that’s why I created Built By Her because I want women to take up space in the weights area, to throw DB’s around with the boys and start to see their body change and hard work pay off
You CAN do it, you just need the RIGHT gym plan
Imagine in 3 months time...
Imagine in 3 months time...
💪🏼You’re looking in the mirror at the gym and seeing your shoulder look lean, your collar bone is popping and your arms look tight and toned. You’re posting the post gym selfies and starting to get the 🔥emoji’s and goalz messages back…
💪🏼You’re walking into the gym with focus and a plan that has taken ALL the guesswork out of what exercises you need to do. You’re logging your workouts and know exactly what numbers and weights you’re aiming for in your sessions.
💪🏼You feel like you belong in the weights area again, you're confident with the kit, know that you’re doing exercises correctly and know how to progress each week. You feel like an absolute BAD ASS and can’t wait to get in and push yourself
This WILL be you, so let’s F*cking DO IT 💪🏼
Why Built by Her?
Hi, my name is Heather and I created Built by Her because I want as many women as possible to see and feel the benefits of lifting weights. I am not being dramatic when I say the lifting weights changed my life, I found weight training through CrossFit and it was love at first squat
After years of trying to get lean by doing endless amounts of cardio, countless back to back Les Mills classes and more spin classes than I’d care to admit to it was an absolute revelation when I discovered weights and the missing piece of the puzzle
I spent 6 years competing in CrossFit and I was the fittest I had ever been during this time BUT it was only when I stopped CrossFit and started to follow a progressive strength and hypertrophy programme designed to build muscle rather than be good at CrossFit did I see the biggest changes in my body. Using machines, learning about technique, form, how to lift slowly and with intent…. I saw my body transform within a couple of months!
It was exciting, motivating and made me feel so f*cking capable! This is something I want to share with as many women as possible
Built by Her was born because I want women to feel like they belong in the gym, to take up space on the cable machines and not spend all their time on the treadmill and playing with the light dumbbells. This is your one stop membership if you want fun, challenging but effective gym programs that gets RESULTS (and be surrounded by a group of like-minded BadAss women)
What’s included?
📲Access to an Exclusive Training App
With my all-in-one app, you’ll have access to expertly designed hypertrophy workout plans, easy-to-follow demo videos, and an extensive exercise library at your fingertips. Track your progress with the built-in workout logger and dive into resources designed to help you look and feel strong AF. Whether you’re new to strength training or seasoned in the gym, the app provides everything you need to train with confidence
💪🏼Fun, Challenging and Effective Workout Plans
My strength training plans are designed to fit seamlessly into your life. Choose from 2, 3, or 4-day training splits that can easily complement other training programs, such as CrossFit or running. Each program includes alternative exercises examples, along with weekly progression tips so you’re continually improving and challenged. This structure lets you stay dedicated to your fitness journey without sacrificing the other activities you love.
📚 Education on Proper Form and Technique
I don’t just give you a workout plan, I equip you with the knowledge you need to perform each exercise safely and effectively. Through detailed guidance on proper form, lifting techniques, and tips for maximising results, you’ll gain the confidence to lift heavier and see real progress in both strength and physique. My approach ensures you’re not only getting stronger but also training with the right foundation to avoid injury and maximise gains.
💪🏼WhatsApp Community of Strong, Motivated Women
Join a supportive and inspiring WhatsApp community of like-minded women who are all on a journey to feel strong, empowered, and confident. Share your wins, ask questions, and stay accountable with the encouragement of a group that’s here to help you reach your goals. Surrounding yourself with women who are committed to their strength journey can be the extra boost you need to stay consistent and motivated.
Within Built by Her, you’re not just getting a workout, you’re gaining the tools, community, and knowledge to truly transform.
JOIN ANYTIME
JOIN ANYTIME
The investment? £32 per month
June's Story-
June's Story-
From 8 years of CrossFit to finally seeing the changes she wanted- in just 4 months!
From 8 years of CrossFit to finally seeing the changes she wanted- in just 4 months!
June was showing up to her CrossFit classes, but despite her consistency, she wasn’t seeing the changes in her body that she wanted. She felt strong, but her physique, especially her shoulders and bum, just wasn’t changing.
It wasn’t until she joined my coaching and I added two targeted hypertrophy sessions a week that things FINALLY started to shift. With a focused gym plan tailored to her goals and a bit of extra accountability, June saw more progress in 4 months than she had in years.
It’s not about working harder, t’s about working SMARTER
No more endless classes without results.
We took her training to the next level by zoning in on her specific goals and combining her love of CrossFit with strategic hypertrophy training. She’s never felt more confident in her body and is getting daily compliments on her physique
Here's some of the wins she's had since working together...
"Compliments constantly on how good I look physically, set a better pretence in my work life which has meant I’ve had more time to focus on me and do things for me, LOVING going to a mainstream gym & seeing changes in my body, loving tracking and hitting my steps, sleeping better! The wins are endless!"
K's Story
K's Story
K's seen more progress in her Upper Body than EVER before!
K's seen more progress in her Upper Body than EVER before!
Before she joined Built By Her, K was training regularly, showing up, putting the work in, but felt like her body just wasn’t changing. She was lifting, she was moving, but despite the effort, the results weren’t matching up. Especially in her upper body, she felt like things had stalled and she couldn't build strength.
Fast forward 8 weeks into Built by Her, and the difference is night and day. With a proper plan that focused on progressive overload and targeted hypertrophy (aka actual muscle-building), she started seeing real definition in her upper body and hit personal bests in her lower body lifts too. No BS workouts, no fluff, just smart, structured training that works with your life (K is a busy working mum).
She’s not just lifting heavier, her energy levels are better, she’s feeling more in control, and LOVING how she looks and feels in and out of the gym. Her confidence is through the roof, she’s making time for herself again, and the compliments? CONSTANT 😮💨
This is what happens when you stop winging it and start following a plan that works!
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