The WCAG 2.0 consists of 12 guidelines with four arching principles of POUR. These guidelines relate to one simple question: can the users with varying degree of ability ingest the content on your site?
“Just as no ramps would exclude people with a wheelchair, videos without caption exclude people who are hard of hearing.”
Accessibility in higher education should not be restricted only to lectures and videos. In the case of a flash-based campus tour, there should be alt-text for visually impaired people. Accessing content should be intuitive. Making navigation easier needs to be part of the plan.