Zulily x Jonathan Van Ness
SLAY Button Campaign

Project Overview: 

We created a Zulily Slay Button (a spin on Staples' Easy Button) in partnership with Jonathan Van Ness (JVN) to help moms slay their holiday. The button features affirmations from JVN himself to help hype up everyone during the holiday season and spread a little joy. 

I was tasked to create SMS, Push & In-App messaging to entice customers to buy the button.