JAN 2024 — PRESENT

• Create content schedule in accordance with marketing activation and promotion plan.

• Collaborate with marketing and creative team partners to produce content in support of team objectives.

• Develop content to ensure that all creative produced follows the brand strategy, voice and value proposition for each of the brands (Pins Mechanical Co., 16-Bit Bar & Arcade, Weenie Wonder and No Soliciting.

• Provide clear direction for design team through creative briefs, campaign, storyboards and team meetings.

• Innovate and experiment with designers to deliver content beyond traditional media and find new ways to break through.

• Research and stay up to date on the latest developments in term of content trends and consumer behavior.

• Ensure consistency across all content, from websites to social media channels and videos, etc.

• Develop content governance guidelines for tone, style, and voice of all content, and ensuring they are followed.

NOV 2022 — DEC 2023

• Write compelling, effective copy for cross-channel placements including site, social media, outbound, and paid marketing. Review collaborative projects to ensure highest copy standards. Create short- and long-form copy in support of SEO initiatives.

• Collaborate with the design team, other copywriters, and cross-channel partners to devise unique, thumb-stopping copy that aligns to the messaging direction and demographic targets outlined in marketing briefs. Participate in the concepting process, contribute original creative ideas, and work closely with designer partners.

• Ensure all messaging is impactful and compelling, and in adherence with Zulily brand voice and style guidelines.

• Request data and review testing results with business analysts to identify trends and opportunities. Incorporate test findings and best practices into copy.

• Apply critical thinking to understand the business and propose effective creative solutions. Collaborate with cross-functional stakeholders to continuously improve and innovate.

APRIL 2022 — SEPTEMBER 2022

• Crafted copy for various marketing needs, including emails, articles, collateral, website pages, blog posts and digital ad copy, adjusting the messaging as needed for different channels.

• Discussed talking points with various stakeholders, including marketing, sales, customers and product marketing to develop content. 

• Strategized and wrote email cadences for campaign follow-up to support direct sales team outreach and lead nurture; directed and collaborated with graphic designers. 

• Produced written materials for a variety of formats, including print collateral (flyers, brochures), web and interactive content and longer-form blogs.

AUGUST 2020 — APRIL 2022

• Creatively directed, wrote, edited, and studied the analytics of all copy and marketing needs, including product descriptions, customer service scripts, Klaviyo email campaigns, social media, paid advertisements, and SEO content.

• Followed seasonal trends to curate luxury faux floral designs for growing home decor ecommerce brand which grossed more than 2 million in revenue in 2021.

• Acted as traffic manager of daily projects, including high-volume customer orders, studio organization, and warehouse inventory planning.

MARCH 2020 — AUGUST 2020

• Created keyword-optimized content for the best ranked and rated SEO digital marketing agency that specializes in increasing sales for ecommerce websites and services businesses. 

• Followed specific guidelines and brand standards of multiple companies to craft seductive, high-converting sales copy for landing pages, product descriptions, blogs, and articles.

MARCH 2018 — JUNE 2020

• Crafted all email, social media, and general marketing content to capture the distinct brand voice of the market-leading publisher of children’s supplemental educational products.

• Regularly submitted highly detailed and compelling product descriptions for numerous ecommerce channels, as well as wrote company press releases, articles, and blogs for site publication.

• Worked closely with digital team members to build effective campaigns; led weekly project forecast meetings to monitor creative assets throughout each phase of development and execution.

• Created the company’s first copy style guide, formally establishing their brand voice and audience personifications, as well as specific guidelines for Amazon.com and other ecommerce platforms.

JUNE 2016— MARCH 2018

• Wrote original, narrative-style product copy for Zulily.com; consistently exceeded daily production goals — averaging more than 200 unique descriptions a day.

• Managed own workload and deadlines; self-edited copy for grammar, spelling, usage and style, adhering to a comprehensive copy style guide. 

• Maintained live product pages, making adjustments as needed, quickly and efficiently.

• Developed superior understanding of apparel fabrication, content and fit, plus other technical details of various product categories, including beauty, skin care, fragrance, jewelry, decor, and home goods.

• Assisted in the coordination and execution of photo shoots, ensuring seamless production from conception to completion, including set preparation, equipment setup, and breakdown. 

DECEMBER 2014 — DECEMBER 2015

• Supervised  daily projects at the Flagship “model” store, exclusively operated for merchandise planning purposes; mastered and implemented the fashion brand’s strict visual standards. 

• Coordinated with the Brand Senses team to build, photograph, and document sales floor presentations for A&F international retail stores to replicate.

JUNE 2014 — DECEMBER 2014

• Worked closely with international food and beverage brands; pitched and secured digital, print, and broadcast advertising placements for client campaigns and promotions. 

• Wrote program talk notes and editorial content for clients; helped strategize geo-targeted marketing tactics and monitored client social media engagement.

2014

Bachelor of Science in Journalism  

Specialization in Women's & Gender Studies + Media Arts & Studies