Personas
Personas
Personas
"Personas are well-developed fictional profiles that reflect audience member groups for whom we are designing a course" Connie Malamed. From her blog post Learner Personas for Instructional Design
References:
Malamed, C. (2009). Learner Personas for Instructional Design. [online] The eLearning Coach. Available at: http://theelearningcoach.com/elearning_design/audience/learner-personas-for-elearning/ [Accessed 26 Jun. 2019].