Paul's Personas

Persona 1

Name: Li Wei Zhang (Joanna)

Gender: Female

Age: 25

Lives in: Beijing, China with her British boyfriend.

Likes: Fashion, languages, European architecture

Education and experience: Holds an undergraduate degree in Publishing from a Chinese University.

Has a reasonable level of English but she feels it is not enough to get a job in London, where she plans on moving to in 12 months.

Role and responsibilities: Currently working in Beijing in a role that occasionally calls upon her English skills.

Technical skills: Highly proficient in the use of mobile technology. Her skills with a desktop are strong but limited by the fact that she does not own one.

Subject domain skills and knowledge: Has never used a VLE. Very familiar with Facebook, Instagram and Line (Chinese Whatsapp equivalent).

Motivation and desires: She wishes to improve her English significantly as this will give her a major advantage in finding a good job when she moves to London. Has an ambition to work in diplomacy.

Goals and expectations: To improve her English significantly through an enjoyable, practical and relevant English Course while continuing to work.

Obstacles to their success: Has limited time to commit to learning.

Unique assets: Has conversational English and lives with a native speaker.