The Market

The Post-Secondary Marketplace

Entering into post-secondary studies is a priority for a high percentage of Canadians as they pursue career training, certifications, transferrable skills, and higher income earning potential. There is great market potential for Guidance4U as post-secondary studies continue to be a goal for the majority of high school students.

The number of Canadians enrolled in post-secondary studies continues to increase, suggesting an opportunity to work with high school students and their families in accordance with this trend.

A Provincial Comparison

While many students choose to attend an institution in their home province, many others will move away from home and relocate to another province.

Students applying to other provinces often find admission requirements and application processes more confusing. Interprovincial course listings are sometimes a challenge to find on university web pages. With factors such as this, demand for guidance counsellors will remain high.

Competition

In the career and educational guidance marketplace there are some effective competitors. We've provided a few examples.

Together Counselling and Guidance

A small company, based in Langley BC, with two partners providing clinical counselling as well as educational guidance. This company provides 1:1 counselling and limited workshops. Guidance4U will provide more offerings.

Best Fit Educational Consulting

Another small company, based in and focused on Ontario students and schools. This appears to be more of an individual providing tutoring/guidance. Guidance4U will seek to bring in a number of experts from across the country to create a strong network together.

myBlueprint

A different example, myBlueprint is a tool used by many schools across Canada in their Career Life Education courses. myBlueprint provides assessments, course planning, post-secondary exploration, and career exploration. This tool allows schools to work with many student without individualized attention. Guidance4U will provide individualized and personalized services.

The educational marketplace is vast and will continue to grow. When it comes to guidance counselling, technology alone cannot replace relationships. Guidance4U offers the digital tools as well as a personalized approach that many families are looking for.

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