Vision, Mission, Goals, and Core Values

VISION
To be the most trusted bank in the country, creating long-term value for customers, shareholders, employees, and the community.

MISSION
To provide quality financial services that meet our clients’ needs, backed by a legacy of trust and innovation.

GOALS

• Expand financial services to more Filipinos locally and abroad

• Strengthen digital platforms for enhanced customer experience

• Improve operational efficiency and risk management

• Promote inclusive growth and financial literacy

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Core Values:

• Integrity – Upholding ethical standards in every transaction

• Service Excellence – Delivering outstanding and consistent service

• Innovation – Embracing change to improve services

• Teamwork – Working collaboratively across all levels

• Customer-Centricity – Putting customers first in everything we do