Voice and tone

At Growens, our goal is to write content that connects with our audience. This page explains how we use voice and tone to ensure our messages are clear and to strengthen our brand identity.

So, what's the difference between voice and tone?  To keep it simple, voice is what you say, tone is how you say it. Our voice is like our brand personality - it's always the same. It's who we are and how we present ourselves to the world around us. Then there's tone. Tone is like our mood, changing to match how we want our audience to feel. 

Our Voice

We're trusted partners, driven by genuine care and deep knowledge of digital marketing. Our goal is to be industry leaders, offering creative solutions and ongoing support. When we say we'll do something, we'll always follow through. As visionaries, we love innovating and pushing boundaries, all while having fun along the way. 

Valuing authentic connections and achieving success together is at the core of who we are. We embrace diversity and welcome individuals from all walks of life, recognizing the unique strengths each person brings. We stand by our values and adopt a global perspective, focusing on building strong relationships with our talented team and investors worldwide. To achieve this, we are: 

Innovative

Innovation is what drives us. We don't just follow trends; we create them. We’re passionate about growth and reshaping the industry.

Transparent

Transparency is not just a word for us; it's the foundation upon which we operate. Every action and decision we make is a reflection of our commitment to openness.

Trustworthy

We take pride in being a trusted and reliable reference point in our field. We strive to be recognized as leaders and set the standard for others to follow.

Caring

We care about our community. We understand that working together is key to our success, and we aim to always show sincerity and provide support.

Global

We see beyond borders, valuing our Italian roots while embracing diversity, and connecting with people and ideas from all around the world.

Our tone

Clarity is our top priority, so we should adjust our tone to connect with different audiences. We want to make sure everyone understands our messages, whether it's our team or investors. 

Tone for talent

When communicating with talent, we exude care and personability, inviting them into our collaborative and passionate work environment. We're approachable, always eager to connect, and share the excitement of the projects we're tackling. We should use a casual, welcoming tone that feels modern and friendly.

Tone for investors

For investors, our tone shifts to being more professional and direct. We're a leader in the field and a reference point for the industry. We demonstrate a deep understanding of the industry, sharing our knowledge with confidence. We're a well-established company, not a start-up, ensuring that investors can rely on us.