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Campaign toolkit

Plug-and-play campaigns

Promoting the GuardMe Student Support Program can be most effective when messaging focuses on real challenges students face.

The following plug-and-play campaigns provide ready-to-use messaging that institutions can easily share across multiple communication channels.

Each campaign includes messaging that can be used for:

• student email announcements
• social media posts
• posters or digital signage
• website or portal messaging

Institutions can adapt the messaging as needed to reflect their own voice and communication style.

Campaign: Managing academic stress

Academic pressure is one of the most common challenges students experience.

Promoting support during high-stress periods helps students understand that professional guidance is available when they feel overwhelmed.

Email template

Subject: Feeling overwhelmed? Support is available.

Academic life can be demanding. Deadlines, exams, assignments, and balancing responsibilities can create stress at any point in the semester.

Students at [Institution Name] have access to the GuardMe Student Support Program, providing confidential support 24/7.

Whether you need someone to talk to right away or ongoing support over time, help is available.

Students can access:

• 24/7 real-time counselling
• short-term therapy sessions
• life coaching and navigation support
• wellbeing resources and resiliency tools

To get started:

✔ Register using your student ID and select your school
✔ Download the Guidance Resources app
✔ Connect with support anytime

📞 Call anytime for immediate support:
1-844-470-5745

Social media copy

Feeling overwhelmed with school?

Support is available anytime through the GuardMe Student Support Program.

Connect for help with stress, academic pressure, burnout, and more.

📞 1-844-470-5745 | Register and download the Guidance Resources app

Poster copy

Feeling overwhelmed by school?

Deadlines. Exams. Stress. Pressure.

Support is available 24/7

GuardMe Student Support Program

📞 1-844-470-5745

Scan the QR to register and download the app

Website messaging

Academic pressure can feel overwhelming at times.

Students at [Institution Name] can access confidential support through the GuardMe Student Support Program for help with stress, burnout, academic pressure, and student life challenges.

Available anytime through the Guidance Resources app or by phone.

To get started:

✔ Register using your student ID and select your school
✔ Download the Guidance Resources app
✔ Connect with support anytime

📞 Call anytime for immediate support:
1-844-470-5745

Campaign: Navigating financial challenges

Financial pressure is a major source of stress for many students.

Promoting available guidance helps students understand that they can access expert support for financial concerns.

Email template

Subject: Financial stress? Support is available.

Money can be a major source of stress for students.

Whether you’re managing tuition, budgeting, debt, everyday expenses, or financial uncertainty, support is available.

Through the GuardMe Student Support Program, students can access confidential financial counselling and guidance anytime.

Support is available 24/7 through the Guidance Resources app or by phone.

To get started:

✔ Register using your student ID and select your school
✔ Download the Guidance Resources app
✔ Connect with support anytime

📞 Call anytime for immediate support:
1-844-470-5745

Social media copy

Financial stress can affect every part of student life.

Students can access financial counselling and expert guidance through the GuardMe Student Support Program.

📞 1-844-470-5745 | Register and download the Guidance Resources app

Poster copy

Financial stress?

Support is available.

Get confidential financial guidance through the
GuardMe Student Support Program

📞 1-844-470-5745

Scan the QR to register and download the app

Portal messaging

Students at [Institution Name] can access professional financial counselling through the GuardMe Student Support Program.

Support is available for budgeting, debt, financial stress, and money management.

To get started:

✔ Register using your student ID and select your school
✔ Download the Guidance Resources app
✔ Connect with support anytime

📞 Call anytime for immediate support:
1-844-470-5745

Campaign: Legal guidance for student life

Students may face legal questions that feel stressful or difficult to navigate, especially when living away from home or studying in a new country.

Promoting legal support helps students understand that professional guidance is available for everyday questions and unexpected situations.

Email template

Subject: Need help navigating a legal question?

Students may encounter legal questions related to housing, employment, consumer rights, contracts, or other life situations.

Through the GuardMe Student Support Program, students can access confidential legal guidance and professional support.

Students can connect anytime through the Guidance Resources app or by phone.

To get started:

✔ Register using your student ID and select your school
✔ Download the Guidance Resources app
✔ Connect with support anytime

📞 Call anytime for immediate support:

1-844-470-5745

Social media copy

Have a legal question?

Students can access confidential legal guidance through the GuardMe Student Support Program.

📞 1-844-470-5745 | Register and download the Guidance Resources app

Poster copy

Need help with a legal question?

Support is available.

Connect with legal guidance through the
GuardMe Student Support Program

📞 1-844-470-5745

Scan the QR to register and download the app

Portal messaging

Students can access legal guidance through the GuardMe Student Support Program for common questions related to housing, consumer issues, and navigating legal processes.

To get started:

✔ Register using your student ID and select your school
✔ Download the Guidance Resources app
✔ Connect with support anytime

📞 Call anytime for immediate support:

1-844-470-5745

Campaign: Coping with loneliness

Many students experience loneliness or isolation, particularly when adjusting to new environments.

Promoting connection-focused messaging helps normalize these experiences.

Email template

Subject: Feeling alone? Support is available.

Starting somewhere new, living away from home, or navigating student life can sometimes feel isolating.

Whether you’re feeling disconnected, overwhelmed, homesick, or simply need someone to talk to, support is available.

Students can connect with professional support anytime through the GuardMe Student Support Program.

To get started:

✔ Register using your student ID and select your school
✔ Download the Guidance Resources app
✔ Connect with support anytime

📞 Call anytime for immediate support:

1-844-470-5745

Social media copy

Feeling alone?

Students can connect with professional counsellors anytime through the GuardMe Student Support Program.

Support is available 24/7 through the Maple app.

📞 1-844-470-5745 | Register and download the Guidance Resources app

Poster copy

Feeling lonely? Missing home?

You’re not alone.

Support is available anytime through the
GuardMe Student Support Program

📞 1-844-470-5745

Scan the QR to register and download the app

Website messaging

Students at [Institution Name] can access confidential support anytime through the GuardMe Student Support Program when feeling isolated, overwhelmed, homesick, or needing someone to talk to.

To get started:

✔ Register using your student ID and select your school
✔ Download the Guidance Resources app
✔ Connect with support anytime

📞 Call anytime for immediate support:

1-844-470-5745

Campaign: Finding support with housing and relocation

Housing can be one of the biggest sources of stress for students, especially when moving to a new city or country.

Promoting housing support helps students know they have somewhere to turn when navigating accommodation-related challenges.

Email template

Subject: Looking for housing support?

Housing challenges can be stressful, especially when moving to a new city, searching for accommodations, or adjusting to a new environment.

Through the GuardMe Student Support Program, students can access confidential guidance related to housing and relocation support.

To get started:

✔ Register using your student ID and select your school
✔ Download the Guidance Resources app
✔ Connect with support anytime

📞 Call anytime for immediate support:

1-844-470-5745

Social media copy

Housing stress?

Students can access support and expert guidance through the GuardMe Student Support Program.

📞 1-844-470-5745 | Register and download the Guidance Resources app

Poster copy

Need help with housing or moving?

Support is available.

GuardMe Student Support Program

📞 1-844-470-5745

Scan the QR to register and download the app

Website messaging

Students at [Institution Name] can access support through the GuardMe Student Support Program for housing challenges, relocation questions, and adjusting to life in a new city or country.

To get started:

✔ Register using your student ID and select your school
✔ Download the Guidance Resources app
✔ Connect with support anytime

📞 Call anytime for immediate support:

1-844-470-5745

Campaign: Balancing school and work

Many students juggle academic responsibilities alongside part-time work and personal commitments.

Promoting the program as a resource for navigating these pressures can resonate strongly.

Email template

Subject: Balancing school, work, and life can be challenging.

Managing classes, assignments, work shifts, finances, and life responsibilities can feel overwhelming.

The GuardMe Student Support Program connects students with confidential support anytime.

Whether you’re feeling stressed, stretched thin, or trying to manage competing priorities, support is available.

To get started:

✔ Register using your student ID and select your school
✔ Download the Guidance Resources app
✔ Connect with support anytime

📞 Call anytime for immediate support:

1-844-470-5745

Social media copy

School. Work. Life.

That’s a lot to balance.

Support is available anytime through the
GuardMe Student Support Program

📞 1-844-470-5745 | Register and download the Guidance Resources app

Poster copy

School. Work. Life.

It’s a lot.

Support is available 24/7

📞 1-844-470-5745

Scan the QR to register and download the app

Website messaging

Students balancing academic responsibilities with work and personal commitments can access confidential support through the GuardMe Student Support Program.

Support is available anytime.

To get started:

✔ Register using your student ID and select your school
✔ Download the Guidance Resources app
✔ Connect with support anytime

📞 Call anytime for immediate support:

1-844-470-5745

Campaign: Supporting mental wellbeing

General wellbeing campaigns help normalize conversations about mental health and encourage students to access support early.

Email template

Subject: Your wellbeing matters.

Student life can bring exciting moments, challenges, pressure, and change.

The GuardMe Student Support Program offers confidential support for emotional wellbeing, mental health, and everyday student life.

Students can access:

• 24/7 real-time counselling
• therapy sessions
• wellbeing resources
• wellness workshops
• life coaching and navigation support

Support is available anytime through the Guidance Resources app or by phone.

To get started:

✔ Register using your student ID and select your school
✔ Download the Guidance Resources app
✔ Connect with support anytime

📞 Call anytime for immediate support:

1-844-470-5745

Social media copy

Your wellbeing matters.

Students can access confidential counselling anytime through the GuardMe Student Support Program.

📞 1-844-470-5745 | Register and download the Guidance Resources app

Poster copy

Support is always available.

Students can access confidential counselling anytime through the GuardMe Student Support Program.

📞 1-844-470-5745

Scan the QR to register and download the app

Website messaging

Students at [Institution Name] can access confidential wellbeing and mental health support anytime through the GuardMe Student Support Program, including counselling, therapy, resources, and wellness programming.

To get started:

✔ Register using your student ID and select your school
✔ Download the Guidance Resources app
✔ Connect with support anytime

📞 Call anytime for immediate support:

1-844-470-5745

Campaign: Supporting high school student wellbeing

High school students experience many of the same pressures as post-secondary students, but messaging should feel more direct, reassuring, and relatable.

This campaign is designed specifically for schools supporting high school student populations.

Email template

Subject: Support is here whenever you need it

School can feel exciting, stressful, overwhelming, and everything in between.

Whether students are managing school pressure, friendships, family concerns, or just having a hard day, support is available.

Through the GuardMe Student Support Program, students can connect with professional support anytime.

Support is confidential, easy to access, and available 24 hours a day, 7 days a week.

To get started:

✔ Register using your student ID and select your school
✔ Download the Guidance Resources app
✔ Connect with support anytime

📞 Call anytime for immediate support:

1-844-470-5745

Social media copy

Need someone to talk to?

Students can access confidential support anytime through the GuardMe Student Support Program.

Available 24/7.

📞 1-844-470-5745 | Register and download the Guidance Resources app

Poster copy

Feeling overwhelmed?

You’re not alone.

Students can connect with confidential support anytime through the GuardMe Student Support Program.

📞 1-844-470-5745

Scan the QR to register and download the app

Website messaging

Students at [School Name] have access to the GuardMe Student Support Program, providing confidential support anytime for personal, academic, and life challenges.

Support is available 24/7 by app or by phone.

Students can register using their student ID and connect whenever they need support.

To get started:

✔ Register using your student ID and select your school
✔ Download the Guidance Resources app
✔ Connect with support anytime

📞 Call anytime for immediate support:

1-844-470-5745

Campaign planning tip

Institutions may choose to rotate campaigns throughout the academic year based on seasonal student needs.

Examples:

September → transition and homesickness
October / November → academic stress
January → new semester reset
February / March → mental wellbeing
Year-round → legal, financial, housing, and life support

Rotating campaign themes throughout the year helps keep messaging fresh and ensures students continue seeing the program as relevant to their day-to-day lives.

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