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PROMOTING HEALTHIER POPULATIONS
Health promotion is the process of enabling people to increase control over, and to improve their health.” Health Promotion Glossary, 1998
First International Conference on Health Promotion in Ottawa in 1986
The first International Conference on Health Promotion in Ottawa in 1986 marked the beginning of a global movement towards better public health. It aimed to achieve "Health for All" by the year 2000 and beyond. The Ottawa Charter identified three key strategies for health promotion: advocating for factors that encourage health, enabling all people to achieve health equity, and mediating through collaboration across sectors.
Subsequent WHO Global Health Promotion Conferences, including the 9th conference in Shanghai in 2016, have built upon these principles. The Shanghai Declaration emphasized the importance of health promotion in the context of the 2030 Agenda for Sustainable Development. It called for bold political interventions to accelerate progress towards the Sustainable Development Goals (SDGs) and provided a framework for governments to harness the transformative power of health promotion.
The Sustainable Development Goals (SDGs) provide a bold and ambitious agenda for the future. WHO is committed to helping the world meet the SDGs by championing health across all the goals. WHO’s core mission is to promote health, alongside keeping the world safe and serving the vulnerable. Beyond fighting disease, we will work to ensure healthy lives and promote well-being for all at all ages, leaving no-one behind.
Our target is 1 billion more people enjoying better health and well-being by 2023.
Good Governance
Strengthen governance and policies to make healthy choices accessible and affordable to all and create sustainable systems that make whole-of-society collaboration real. Other approach is based on the rationale that health is determined by multiple factors outside the direct control of the health sector (e.g. education, income, and individual living conditions) and that decisions made in other sectors can affect the health of individuals and shape patterns of disease distribution and mortality.
Health Literacy
Improving health literacy in populations provides the foundation on which citizens are enabled to play an active role in improving their own health, engage successfully with community action for health, and push governments to meet their responsibilities in addressing health and health equity.
Healthy Setting
The settings approach has roots in the WHO Health for All strategy and, more specifically, the Ottawa Charter for Health Promotion. Healthy Setting key principles include community action for health,and push governments to meet their responsibilities in addressing health and health equity.
Social Mobilization
Bringing together all societal and personal influences to raise awareness of and demand for health care, assist in the delivery of resources and services, and cultivate sustainable individual and community involvement.
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