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An infographic using data analysis to show an audience that Arizona drinking water is polluted.
An infographic using data analysis to show an audience that Arizona drinking water is polluted.
Intro
Intro
In this fast-paced 8-week course I created an infographic that raised awareness regarding polluted drinking water in Arizona, but also the general United States. The goal was simple: get the public to engage in my call-to-action which was to improve personal filtration sources and find clean drinking water.
Research!
Research!
Delving into the project, I realized how much effort and research would be needed to make the infographic visually appealing and impactful. It was crucial to dig deep into data from Statista, the CDC and EPA, to make sure the information used was not only up to date, but accurate. It took me three long weeks of research to analyze and prepare the data, but it was necessary to effectively tell the story.
UX
UX
Throughout this project Gestalt Theory, such as hierarchy, grouping, and proximity were utilized to visually communicate with users. I also adapted and used technologies completely new to me, like Illustrator and Figma.
Aiming to use as many tools as possible, graphical visuals were wireframed with R and GGPlot2, as well as Tableau to create a presentation of the data. To best represent the data in a clean manner, five types of charts were used: bar, line, geographic, vertical bar, and pie. The design aesthetic, following nature and water themes, used hues of purple and green to emotionally engage the audience. The final poster graphic was created using Canva, and the result was a beautifully impactful infographic that educated and inspired the audience to participate in my call to action.
Wrap-Up
Wrap-Up
The finished product was far better than my initial image, and I was excited to present it to my peers. I could feel the enthusiasm and engagement as we discussed on the final week of class and was happy to see they took in the information I worked hard to gather and present. This experience taught me how to collect and analyze data efficiently, to create impactful and engaging designs that have real-world changes and reminded me of the power of designs that inspire action. I was grateful for such a wonderful opportunity to work on a project like this.
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