United States Daily Use Paper Market was valued at USD 13 Billion in 2022 and is projected to reach USD 18 Billion by 2030, growing at a CAGR of 4.3% from 2024 to 2030.
The United States has long been a significant player in the global paper industry, with daily-use paper products such as newspapers, office paper, and packaging materials being integral to both the economy and daily life. However, recent trends indicate a dynamic shift in this sector, influenced by technological advancements, environmental concerns, and changing consumer behaviors.
Decline in Newspaper Consumption
The traditional newspaper industry has experienced a notable decline over the past two decades. From 2005 to 2024, the number of active daily or weekly print newspapers in the United States fell from 8,891 to 5,595, marking a reduction of approximately one-third. This decline can be attributed to the rise of digital media platforms, which offer instant access to news and have led to decreased demand for print newspapers.
Office Paper Usage: A Shift Towards Digitalization
Office environments have historically been heavy consumers of paper. The average office worker in the United States uses about 10,000 sheets of paper annually. However, with the advent of digital documentation and cloud storage solutions, there's been a concerted effort to reduce paper usage. Despite these efforts, paper waste still accounts for up to 40% of total waste produced in the United States each year, underscoring the need for more effective paperless initiatives.
Packaging Materials: Balancing Demand and Sustainability
The packaging sector remains a significant consumer of paper products, driven by the growth of e-commerce and consumer goods. However, companies like International Paper have had to adapt to changing market demands. In February 2025, International Paper announced plans to shut down four U.S. production facilities and lay off approximately 1% of its global workforce due to decreased demand for its packaging products from e-commerce and consumer goods firms. This decision reflects the industry's need to balance production with evolving consumer behaviors and sustainability goals.
Environmental Impact and Recycling Efforts
The environmental implications of paper production are substantial. It takes 24 trees to produce one ton of newspaper, and the United States uses about 68 million trees each year to produce paper and paper products. Recognizing this, the industry has made strides in recycling, with paper recycling recovering 68.1% of U.S. paper consumed in 2018. Recycling one ton of paper saves 17 trees, 7,000 gallons of water, and 463 gallons of oil, highlighting the critical role of recycling in mitigating environmental impact.
Personal Observations
Having observed these trends firsthand, it's evident that the U.S. daily-use paper market is at a crossroads. While digitalization offers opportunities to reduce paper consumption, sectors like packaging continue to rely heavily on paper products. The challenge lies in adopting sustainable practices without compromising the functional and economic benefits that paper provides. As the industry navigates these changes, a focus on innovation and environmental responsibility will be key to its evolution.
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Procter & Gamble
Kimberly-Clark
Georgia-Pacific
SCA
Cascades
Sofidel
Kruger Products
Clearwater Paper Corporation
Essity
Seventh Generation
Green Forest
Bim Bam Boo
Cottonelle
Angel Soft
Charmin
Scott
Kirkland Signature
Boardwalk
Tork
Livi
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the US Daily Use Paper Market
Notebooks and Workbooks
Exam Papers
Stationery Supplies
Notebooks
Loose-leaf Papers
Sketchbooks
Daily Users
Occasional Users
Seasonal Users
Specialty E-commerce Sites
General E-commerce Platforms
Brand Websites
Children (Under 12)
Teenagers (13-19)
Adults (20-64)
Seniors (65+)
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the US Daily Use Paper Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. US Daily Use Paper Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. US Daily Use Paper Market, By Type
6. US Daily Use Paper Market, By Application
7. US Daily Use Paper Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. US Daily Use Paper Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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