Portfolio

You can visit my Data Scientist portfolio on GitHub

Google Data Analytics professional certificate

Here, I analzyed the data from the Cyclistic company as part of the final Capstone Project for the Google Data Analytics professional certificate.

The scenario was the following: "You are working in the marketing analyst team at Cyclistic, a bike-share company in Chicago. The director of marketing believes the company’s future success depends on maximizing the number of annual memberships. Therefore, your team wants to understand how casual riders and annual members use Cyclistic bikes differently. From these insights, your team will design a new marketing strategy to convert casual riders into annual members. But first, Cyclistic executives must approve your recommendations, so they must be backed up with compelling data insights and professional data visualizations."