Week-5
Mindset: from Coca-cola hilltop to Nixon's purpose of life
Harvey Gabor, an advertising legend best known as the art director for Coca-Cola’s 1971 commercial, “Hilltop,” visited Coke’s global headquarters in November 2012 to discuss the making of the iconic spot – and how his wish to “buy the world a Coke” came true four decades later through an award-winning project with Google.
“Gee! Boy, if I could just be a millionaire that would be the most wonderful thing**. If I could just not have to work everyday. I could just be out fishing or hunting or playing golf or traveling, that would be the most wonderful life in the world.
They don’t know life.
Because what makes life mean something is purpose, a goal, the battle, the struggle! even if you don’t win it!
** the real thing, buy the world a coke!
Lateral thinking is a manner of solving problems using an indirect and creative approach via reasoning that is not immediately obvious. It involves ideas that may not be obtainable using only traditional step-by-step logic.
some words and expressions help:
what if ...,
this should be ...,
we may see all the angles of ...,
we could use this for ...
Lateral Thinking is not for Planning Meetings!! Never!!!
what if ...,this should be ...,we may see all the angles of ...,we could use this for ...
In planning meetings, we plan, not create the product.
The product owner on behalf of the client suggests a basic approach. It is the client's job to define the product.
We create multiple options ONLY when it is demanded.
It is very common for smart people to optimize processes that should not exist.
Nassim Nicholas Taleb
Six basic concepts to help in SCRUM from Taleb:
Antifragile: You are sending a package full of champagne glasses to a cousin in Central Siberia. You put a big label with fragile on the front. So what is the opposite of this scenario? Most people would answer robust/solid/resilient — however, this is not truly the opposite. The opposite of “please handle carefully” is “please mishandle / please do not be careful”.
Anti-Fragile is best when harmed, robust is neutral as it remains the same and fragile gets worst when harmed. (Make Your Organization Anti-Fragile)
The Soviet-Harvard Delusion: Real knowledge comes from the process of Random Tinkering (antifragile) → Heuristics (technology) → Practice and Apprenticeship –> Random Tinkering (antifragile) → Heuristics (technology) → Practice and Apprenticeship
Soviet-Harvard illusion is that academic knowledge is superior and that we must understand the mechanism in order to understand the effectiveness of phenomenology.
Stick to simple rules
Build in redundancy and layers (no single point of failure)
Resist the urge to suppress randomness
Make sure that you have your soul in the game
Experiment and tinker — take lots of small risks
Avoid risks that, if lost, would wipe you out completely
Don’t get consumed by data
Keep your options open
Focus more on avoiding things that don’t work than trying to find out what does work
Respect the old — look for habits and rules that have been around for a long time
Conflictes i negociacio
Emotions
Mind and Brain: a deep insight
Consciousness Explained
Daniel Dennett's Multiple Drafts Theory or Model of Consciousness is a physical theory of consciousness based upon the proposal that the brain acts as an information processor. The Theory is described in depth in the book Consciousness Explained, written by Dennett in 1991. It proposes a form of strong AI.
The theory is unashamedly operationalist, as Dennett says: "There is no reality of conscious experience independent of the effects of various vehicles of content on subsequent action (and hence, of course, on memory)."
Anti-scrum
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