What is Ageism?

Ageism refers to stereotypes, prejudice, and discrimination against people based on their age.  While ageism can affect individuals of any age, it most commonly targets older adults. Ageism influences how we think about aging, how we interact with older adults, and how institutions such as healthcare systems, workplaces, and media portray aging. 

Ageism does not develop naturally. It is learned through cultural messages, media portrayals, social beliefs, and fears about aging.  Understanding where ageism comes from can help us to recognize it and combat it.  

Cultural response to biological process

• • Society often values youth 

  • Physical changes such as wrinkles, gray hair, decreased mobility are viewed as signs of decline

Demographic age shift 

• • Increased life expectancy and lower birth rates have resulted in larger older populations

  • Concerns about healthcare costs and social services can lead to viewing older adults as an economic burden contributing to negative stereotypes

Media and marketing 

• • Media often portrays youth as desirable and attractive 

  • Older adults are under represented or depicted as lonely or sick

  • Anti-aging messages and advertisements promote the idea that aging should be prevented or reversed

Fear of mortality 

• • The discomfort around death in younger individuals may cause them to distance themselves from older adults and develop ageist attitudes

Workplace Ageism 

Older workers may be viewed as less productive in the workplace, resistant to change, or unable to learn new skills even though evidence shows they bring valuable experience and knowledge.  

Examples: being overlooked for promotions, pressure to retire early 

Healthcare Ageism 

Healthcare providers may sometimes dismiss or ignore symptoms as a "normal part of aging" rather than looking into treating the patient.

Examples: dismiss symptoms, under treat conditions, elderspeak 

Media Ageism 

Movies, television, advertisements, and social media often portray aging through negative stereotypes

Examples: frail, forgetful, grumpy, lonely

Everyday Language 

Ageism is commonly seen in everyday conversations without some realizing it.  

Examples: "Okay, boomer", "He looks great for his age" 

Ageism is not inevitable and by recognizing stereotypes and changing how we think and talk about aging  we can create a more inclusive society for everyone.

1. Change the narrative about aging!!

2. Encourage positive and accurate media representation

3. Foster age equity in the workplace

4. Reduce Ageism in Healthcare 

5. Build Intergenerational Connections 

References 

World Health Organization. (2025, April 28). Ageing: Ageism. https://www.who.int/news-room/questions-and-answers/item/ageing-ageism