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Course Title: MUGE 108 e-Commerce for Entrepreneurs
Credits: 2(2-0-4)
Literacy: Finance and Management Literacy
Course Goals: This course will provide an overview of the e-commerce industry, with a focus on how entrepreneurs can use online platforms to start and grow their businesses. Students will learn about the different types of e-commerce models, how to develop an e-commerce strategy, and how to implement and optimize e-commerce operations.
Course Description: Concept of doing business online, techniques for successful online business, writing a business plan and marketing plan for online businesses, laws and ethics for online entrepreneurs, sales and service techniques, ways to grow and succeed in online businesses, building a brand and doing online marketing, data analysis and related technologies.
Course Objectives:
To introduce students to the e-commerce industry and its potential for entrepreneurship
To help students develop a comprehensive e-commerce strategy for their business
To provide students with the skills necessary to implement and optimize e-commerce operations
Course-level Learning Outcomes:
CLO1 Explain the concept of doing business online, creating a brand, and online marketing
CLO2 Analyze the market and select marketing strategies for online store owners in specific situations
CLO3 Write and present their own business plan using a business model canvas
CLO4 Apply simple online marketing tools and technologies such as live streaming, content creation, and influencer marketing to communicate their brand and business
CLO5 Access and summarize information from credible sources about being an online store entrepreneur
The communication channel for this course is Line Open Chat. Please check your ac.th email address for the invitation link and password.
The course includes two modules as follows:
MODULE 1 E-learning
Students must complete these 2 of 7 Google Digital Marketing & E-commerce Certificate courses on Coursera:
Coursera for MU invitation emails will be sent individually to students' .ac.th emails after the add/drop period.
Course starts: September 1, 2025
Course ends: November 30, 2025
Note: No Manual Submission of Certification Required
You do not need to manually submit your course certificates after completing the assigned Coursera course. Your learning progress and results will automatically be reflected in the course admin's report once you've completed the courses.
Please make sure to complete the courses on time and follow all the requirements set by Coursera to ensure your results are properly recorded.
MODULE 2 Share & Learn
Students must take the Business Model Canvas course on Coursera Project Network (1hr) and develop a BMC to present their e-Commerce business idea.
On the MUGE108 Padlet, share your BMC, review friends' business ideas, and provide at least two useful comments.
Click here to visit the Padlet for Class of 2025
Share & Learn on Padlet: by November 30, 2025
MODULE 3 Seminar
Join the MUGE108 PLUS activity on Cisco WebEx to learn more about How to Start Your E-commerce Business on Thai E-commerce Platforms by Shopee. Depending on the speaker's availability, the event (which will last roughly two hours) will happen on a Wednesday afternoon in the last two weeks of November. Later, the day will be announced.
Students must finish all modules and earn at least 60% of the possible points in order to receive the letter "S" for the course. They will receive a "O" for the course if they finish all of the modules by the due dates and earn more than 80% of the possible points.