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I created the Augment Bionics Die-Cut (ABDC) Visor with the aim of disrupting the visor market by introducing a product with an increased production capacity, reduced costs and improved safety.
The ABDC visor is an innovative one-piece design. It addresses the supply and logistical complications suffered worldwide at the peak of the pandemic by utilising a single-material and single-manufacturing process.
A lot of thought and labour went into finalising the visor design. I worked directly with healthcare workers who gave me continuous feedback on the product, went through countless design iterations and ensured that the product complied with the necessary medical standards as outlined by BSI.
My team and I went through 120+ material suppliers and 60+ manufacturing facilities to find the partnerships which would provide the optimal combination of quality and cost-efficiency. This was by far the hardest part of the product journey.
Our team finalised design and supply chain, secured investment, and reached the point of commercial readiness. Ultimately, market entry was blocked due to oversaturation and the NHS halting visor purchases - a valuable lesson in market timing and rapid execution.
You can see further product details below, including the assembly instructions, product brochure and images outlining the iterative prototyping process.
Flat-pack form could be folded into a ready-to-use visor through simple origami-style folds.
Personally led graphic design of assembly instructions and product brochures.
The images below are an overview of the painstaking and extensive iterative design process I undertook to achieve the final form of the ABDC.
I did not have access to transparent plastic sheets at the beginning so had to use frosted polypropylene.
Example of the origami folding.
Experimenting with removable arms.
First attempt at using transparent plastic. The lockdown beard was going strong!
Incorporating instructions and logo into the design. Using bulkier components to increase strength.
Still playing with some dimensions to get them perfectly right.
Introduction of folding arms.
With several minor adjustments and a trimmed beard later we arrive at our final version of the ABDC! There are many details that I omitted in this overview but the images reflect the general progression of the design.
The final design!
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