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How Do I Convey My Data Story?
Data is just a set of numbers until you use it to tell your story. You understand those numbers but the average consumer has no idea what they mean until you tell their story. Understanding a few basic principles will help you tell the story with clarity and integrity. How the message is presented can influence the hearer's perception of the data. Being unbiased and succinct will convey the message appropriately.
When creating data presentations consider the following?
What message do I want to convey?
Use the Backwards Design process. Start with your message- what do you want the end result to be? Now plan backward how to get there.
Data Storytelling: Effective and Not So Effective Examples: This article contains several good videos on data storytelling.
Tip: Watch your videos on 1.5 speed to save time! Go to the setting wheel and select playback speed.
What do I want to share?
How do I prioritize what's included?
What's the most important information and where do I put it in the presentation for it to be effective?
Which type of presentation will be the most effective to convey my data?
A Comparison chart sets two variables against each other and displays the interaction between those two variables. For eg., a line chart displaying the variation of online sales across different months during a given time period.
A Composition chart displays how individual parts make up the whole of something. For eg., a pie chart displaying the market share of a phone company by region.
A Distribution chart helps to understand outliers, the normal tendency, and the range of values in the dataset. For eg., a column histogram displaying the distribution of grades on a school exam.
A Relationship chart tries to show a connection or correlation between two or more variables. For eg., a scatter plot displaying the relationship between marketing spends and sales revenue.
Which format do I use do I relay the message?
Formats for Presenting Data
Slide Deck
Slidesmania has additional templates for Google Slides that you may want to look at
Creating Effective Slides
Keep it simple
Make it easy on the eyes!
Black on white or white on black for visibility
Use color for emphasis
Consistent font
6/6 rule: no more than 6 bullets; no more than 6 words per bullet or
2/4/8 rule: no more than2 minutes per slide, no more than 4 bullets, no more than 8 words per bullet
Credit your sources- this becomes very important so your audience feels comfortable with the authenticity of the data.
No transitions or flying bullets unless absolutely necessary
Infographic
Types of Infographics:
Statistic Infographics
Timeline Infographics
How to Infographics
Process Infographics
Comparison Infographics
Canva
Timelines
Charts and Graphs
Practice Activities
Sample Spreadsheet: Follow the directions on this sample spreadsheet to create charts, graphs, and sparklines.
Presenting Data
This PDF is an excellent resource that approaches sharing data through the mindset of producers of data, consumers of data, and those who use data for decision-making.
DQC-Consumers-Guide-to-Data.pdfPage updated
Google Sites
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