WHY IS TERRITORY IMPORTANT IN FRANCHISING?

Hey people,

I have been working on my plan to purchase a franchise for sale in Australia. It has been a pretty easy ride so far as I have shortlisted the brands and started communicating with them. I have received the non-disclosure agreements from a few and have been doing my due diligence to take it forward. The only thing that concerns me right now is the location of the franchise. Besides the geographical territory, I need to be sure about my exclusivity right that will provide me protection from competition from other franchisees. I know that online sales will also affect this decision. If you are not aware about these factors, do read the article below before taking the plunge.