What Is ROI And Why It Is Important To A Business

Hi Everyone,

When I began my career as an entrepreneur, I knew about the full form of ROI but was not aware of its importance. I thought it was something that the accountant uses during his calculations and I have got nothing to do with it. However, I was wrong because I got to know that ROI is needed at every step of the way for an entrepreneur. It helps in identifying the success of the marketing campaigns used by the business to get more sales and understand if the new recruit is needed by the business or not. Here is an article that will help you understand ROI in detail.